Sr. Specialist, Integrated Marketing

Crocs Inc.
United States
Workplace: HybridFull timeUSD 85,000 - 95,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Cross-functional collaboration","Communication","Project management","Organizational skills","Prioritization"]

Plan and execute Americas go-to-market brand campaigns and seasonal marketing plans across channels. Use consumer, cultural, and business insights to shape positioning and connect Crocs to relevant cultural moments. Lead integrated partnership and sport-category initiatives, manage approvals and external partner relationships, and coordinate cross-functional collaborators to deliver activation concepts. Analyze performance data and market trends to optimize future strategies and improve results.

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Crocs Inc.
Crocs Inc.
9 hours ago

Sr. Specialist, Integrated Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Plan and execute Americas go-to-market brand campaigns and seasonal marketing plans across channels. Use consumer, cultural, and business insights to shape positioning and connect Crocs to relevant cultural moments. Lead integrated partnership and sport-category initiatives, manage approvals and external partner relationships, and coordinate cross-functional collaborators to deliver activation concepts. Analyze performance data and market trends to optimize future strategies and improve results.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Champion the Crocs Americas marketing strategy by identifying opportunities to activate key business priorities and brand objectives.
  • •Shape campaign positioning and seasonal marketing plans using Americas consumer, cultural, and business insights.
  • •Support Americas partnerships and wholesale SMU programs by managing external partner relationships, approvals, and integrated collaboration.
  • •Plan and lead integrated marketing activations across brand, product, and franchise initiatives while coordinating cross-functional collaborators.
  • •Develop briefs for agency partners and analyze campaign performance, consumer behavior, and market trends to optimize future strategies.
Travel: Low travel

Pay and Benefits

Salary: USD 85,000 - 95,000 annually
Perks:Health InsuranceDentalVisionLife InsuranceDisability CoveragePaid Leave401k

Key Requirements

  • •BS or BA in business, marketing, or a related field, or equivalent experience.
  • •At least 5+ years of marketing experience, with footwear industry and/or brand marketing knowledge preferred.
  • •Strong passion for culture, fashion, sport, entertainment, and emerging consumer trends.
  • •Experience using consumer insights, market research, and performance data to guide marketing recommendations and execution.
  • •Proven ability to manage multiple projects in a fast-paced environment with strong attention to detail and deadlines.
Experience:5+ yearsFootwearBrand marketingGo-to-marketPartnership marketing
Education:Bachelor's
Skills:Cross-functional collaborationCommunicationProject managementOrganizational skillsPrioritization
Tech Stack:Microsoft PowerPointMicrosoft Excel

Company Brief

Crocs Inc.
Designs, manufactures, and sells casual footwear and accessories known for its proprietary Crosliteâ„¢ material. Crocs offers a range of comfortable, lightweight shoes and related products globally through wholesale, retail, and e-commerce channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Broomfield, United States
Founded: 2002
WebsiteLinkedIn