Appspace

1 month ago

Digital Marketing Manager - Americas

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

We are seeking a performance-focused Digital Marketing Manager to own and scale paid media across search, social, and display for a B2B SaaS business. You’ll optimize conversion and AI-driven discoverability, manage multi-channel budgets, leverage ABM and intent data, and partner with Sales/RevOps to tie spend to revenue. You’ll run experiments, reports, and cross-functional initiatives to maximize ROAS.

Location: Toronto

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own and optimize paid media programs across multiple channels (Google Ads, LinkedIn, 6sense, Meta Ads) with budget oversight and pipeline contribution at the core metric.
•Measure and improve website performance and conversion rates; enhance AI-driven discoverability and coordinate with an external SEO agency; implement and maintain tracking via Google Tag Manager.
•Collaborate with the Marketing & Revenue teams to feed performance data into content and campaigns, and work with RevOps to map spend to pipeline velocity and revenue.
•Develop quarterly paid media plans grounded in persona research, intent data, and competitive analysis; translate strategy into KPI-driven execution plans.
•Run structured A/B tests on ad copy, creative, audiences, bidding, and landing pages; document results and scale winners across channels.

Pay and Benefits

Perks:Remote WorkPaid LeaveGym MembershipHealth InsuranceLearning Budget

Key Requirements

•Paid Media Expertise (Required): 5+ years managing substantial B2B SaaS paid media budgets with demonstrable results across Google Ads, LinkedIn, and Meta.
•AI-Augmented Execution: Hands-on use of AI-driven marketing workflows for ad copy generation, audience modeling, bid optimization, and creative testing at scale.
•Platform Mastery: Expert-level command of Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, GA4, GTM, and SFDC reporting.
•ABM & Intent Data: Practical experience using B2B intent platforms to build targeted account-based campaigns in partnership with Sales.
•Analytical Rigor: Ability to interpret multi-touch attribution and predictive analytics to guide budget decisions.

Experience:5+ yearsSaaSB2BMarketing

Skills:CommunicationCollaborationAnalytical thinkingProblem-solvingTeamwork

Languages:English

Tech Stack:Google AdsLinkedIn Campaign Manager6senseDemandbaseBomboraGA4Google Tag ManagerGTMSalesforceSFDCUnbounceWebflow

Company Brief

Appspace

Provides a cloud-based workplace experience platform for digital signage, room scheduling, desk and resource reservations, and employee communications, enabling organizations to manage displays, meeting spaces, and internal communications across offices and campuses.

Industry: Facility Management

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Headquarters: Orlando, United States

Founded: 2006

Website LinkedIn

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Appspace

1 month ago

Digital Marketing Manager - Americas

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Location: Toronto

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own and optimize paid media programs across multiple channels (Google Ads, LinkedIn, 6sense, Meta Ads) with budget oversight and pipeline contribution at the core metric.
•Measure and improve website performance and conversion rates; enhance AI-driven discoverability and coordinate with an external SEO agency; implement and maintain tracking via Google Tag Manager.
•Collaborate with the Marketing & Revenue teams to feed performance data into content and campaigns, and work with RevOps to map spend to pipeline velocity and revenue.
•Develop quarterly paid media plans grounded in persona research, intent data, and competitive analysis; translate strategy into KPI-driven execution plans.
•Run structured A/B tests on ad copy, creative, audiences, bidding, and landing pages; document results and scale winners across channels.

Pay and Benefits

Perks:Remote WorkPaid LeaveGym MembershipHealth InsuranceLearning Budget

Key Requirements

•Paid Media Expertise (Required): 5+ years managing substantial B2B SaaS paid media budgets with demonstrable results across Google Ads, LinkedIn, and Meta.
•AI-Augmented Execution: Hands-on use of AI-driven marketing workflows for ad copy generation, audience modeling, bid optimization, and creative testing at scale.
•Platform Mastery: Expert-level command of Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, GA4, GTM, and SFDC reporting.
•ABM & Intent Data: Practical experience using B2B intent platforms to build targeted account-based campaigns in partnership with Sales.
•Analytical Rigor: Ability to interpret multi-touch attribution and predictive analytics to guide budget decisions.

Experience:5+ yearsSaaSB2BMarketing

Skills:CommunicationCollaborationAnalytical thinkingProblem-solvingTeamwork

Languages:English

Tech Stack:Google AdsLinkedIn Campaign Manager6senseDemandbaseBomboraGA4Google Tag ManagerGTMSalesforceSFDCUnbounceWebflow

Company Brief

Appspace

Industry: Facility Management

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Headquarters: Orlando, United States

Founded: 2006

Website LinkedIn