Manager, Performance & Retail Media Measurement

The Kraft Heinz Company
United States
Workplace: RemoteFull timeFunction: Administration & Executive AssistanceExperience: 5-5 yearsSkills: ["Communication","Stakeholder management","Analytical thinking","Problem-solving","Presentation"]

The Manager, Performance & Retail Media Measurement acts as a subject matter expert in analytics for Kraft Heinz’s US retail media center, guiding investment strategy and performance optimization. Leads MMM analytics, develops measurement capabilities with RMNs, reports and benchmarks with agencies, and advises key customer accounts to drive retailer media performance.

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The Kraft Heinz Company
The Kraft Heinz Company
9 months ago

Manager, Performance & Retail Media Measurement

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Last checked: 6 days agoStatus: Live

Job Summary

The Manager, Performance & Retail Media Measurement acts as a subject matter expert in analytics for Kraft Heinz’s US retail media center, guiding investment strategy and performance optimization. Leads MMM analytics, develops measurement capabilities with RMNs, reports and benchmarks with agencies, and advises key customer accounts to drive retailer media performance.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Lead commercial mix analytics (MMM) with quarterly insights, modeling partner, data input management and scaling, and deep-dive analyses.
  • •Advance retail media measurement capabilities and incrementality; govern KPIs and analyze returns with RMNs.
  • •Develop retail media agency reporting and benchmarks; collaborate on learning agenda and measurement principles.
  • •Run annual learning agenda aligned to business KPIs; perform analyses and share optimizations with stakeholders.
  • •Advise key customer accounts with performance reviews and testing plans across major clients.
Travel: Low travel

Pay and Benefits

Perks:Health InsuranceDentalVision401kLifeDisabilityPaid Leave

Key Requirements

  • •5+ years experience with advanced and predictive analytics, marketing analytics, and analytic techniques for marketing, customer and business application.
  • •5+ years experience with large datasets to deliver marketing and business strategy; marketing mix modeling experience preferred.
  • •3-5 years experience with performance media data with retail media data experience preferred.
  • •3-5 years experience collaborating and project managing across functions and varied levels of leadership to capture perspectives and deliver insights/action oriented solutions.
  • •Demonstrates ability to innovate and enhance processes or strategies through the utilization of technology and knowledge advancement; aware of best industry practices and capability enhancement.
Experience:5-5 yearsRetail mediaAnalyticsMMMMarketing analytics
Skills:CommunicationStakeholder managementAnalytical thinkingProblem-solvingPresentation
Languages:English

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn