General Manager, Middle East

Wati
United Arab Emirates
Workplace: RemoteFull timeFunction: Executive & General ManagementSkills: ["Commercial leadership","Executive communication","Relationship building","Operating discipline","Ability to work in ambiguity"]

Lead Wati’s Middle East market growth by building and owning the regional GTM strategy across priority countries, segments, and verticals. Drive revenue outcomes for new, expansion, and strategic opportunities while strengthening local customer and partner relationships. Translate market feedback into GTM, Product, Partnerships, and CSM inputs, localize positioning and enablement (including Arabic capability where needed), and coordinate cross-functionally to improve pipeline, adoption, and retention.

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FursaFursa
Wati
Wati
2 months ago

General Manager, Middle East

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Last checked: 23 hours agoStatus: Live

Job Summary

Lead Wati’s Middle East market growth by building and owning the regional GTM strategy across priority countries, segments, and verticals. Drive revenue outcomes for new, expansion, and strategic opportunities while strengthening local customer and partner relationships. Translate market feedback into GTM, Product, Partnerships, and CSM inputs, localize positioning and enablement (including Arabic capability where needed), and coordinate cross-functionally to improve pipeline, adoption, and retention.
Location: United Arab Emirates
Workplace: Remote
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Manager level

Key Responsibilities

  • •Build and lead the Middle East GTM motion across target markets, segments, and priority verticals.
  • •Own regional revenue outcomes across new business, expansion, and strategic customer opportunities.
  • •Build and execute local partner and ecosystem relationships (agencies, tech partners, WhatsApp/Meta ecosystem, digital transformation partners).
  • •Localize Wati’s market approach, including positioning for WhatsApp automation, AI agents, customer engagement, and conversational commerce.
  • •Coordinate cross-functional execution and operating cadence across Sales, CSM, Partnerships, SE, AM, Implementation, Product, PMM, and RevOps.

Pay and Benefits

Equity and Bonus:Equity

Key Requirements

  • •8+ years of experience in commercial leadership, GTM, sales, partnerships, and regional/country management.
  • •Strong experience in the Middle East market, ideally across UAE, KSA, and broader GCC.
  • •Experience selling or scaling SaaS/MarTech/CPaaS and customer engagement/conversational commerce/AI/automation products.
  • •Proven ability to build revenue in a new or developing market with strong customer-facing execution (exec conversations, demos, negotiations).
  • •Experience working with partners, agencies, channel ecosystems, and local market networks, with strong operating discipline across pipeline and forecasting.
Experience:SaaSMarTechCPaaSCustomer engagementConversational commerceAIAutomation
Skills:Commercial leadershipExecutive communicationRelationship buildingOperating disciplineAbility to work in ambiguity
Languages:Arabic
Tech Stack:WhatsApp Business APIMeta ecosystemWhatsAppInstagramFacebookTikTokSMSCPaaSCRMAI agentsAutomationLLMsWati AIAI CopilotAstra AI Agent

Company Brief

Wati
Provides a WhatsApp-based customer engagement platform that helps businesses manage sales, support, and marketing conversations in one shared inbox. The product includes automation, broadcasts, chatbots, and team collaboration tools for messaging-led workflows.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Hong Kong, Hong Kong
Founded: 2018
WebsiteLinkedIn