Lifecycle Marketing Specialist

Novig
New York
Workplace: OnsiteFull timeUSD 100,000 - 125,000 annuallyFunction: Marketing & GrowthSkills: ["Ownership","Experimentation","Collaboration","Strategy execution"]

Own lifecycle marketing across email and push notifications for a sports prediction marketplace. Build segments from behavioral data, ideate automated onboarding, retention, and re-engagement flows, and run A/B tests to improve open, conversion, and retention. Plan and launch campaigns tied to real-time game action while collaborating with Product, Data, and Creative to keep messaging consistent and on-brand.

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FursaFursa
Novig
Novig
20 hours ago

Lifecycle Marketing Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own lifecycle marketing across email and push notifications for a sports prediction marketplace. Build segments from behavioral data, ideate automated onboarding, retention, and re-engagement flows, and run A/B tests to improve open, conversion, and retention. Plan and launch campaigns tied to real-time game action while collaborating with Product, Data, and Creative to keep messaging consistent and on-brand.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Shape and execute day-to-day lifecycle campaigns across email and push notifications.
  • •Build segments using behavioral data and user attributes to keep messaging relevant.
  • •Support and ideate automated flows such as onboarding, retention, and re-engagement campaigns.
  • •Run A/B tests on messaging, timing, and creative to improve open, conversion, and retention rates.
  • •Collaborate with Product, Data, and Creative and develop transactional sends across user touchpoints, including live campaigns tied to real-time game action.

Pay and Benefits

Salary: USD 100,000 - 125,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kHsa

Key Requirements

  • •2-3 years of experience in lifecycle, CRM, or retention marketing.
  • •Familiarity with CRM platforms such as Braze and Customer.io.
  • •Ability to understand sports fans and how they think.
  • •Experience shaping and executing day-to-day campaigns across email and push notifications.
  • •Experience building segments using behavioral data and user attributes.
Skills:OwnershipExperimentationCollaborationStrategy execution
Tech Stack:BrazeCustomer.io

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Novig
Novig delivers cloud-native software solutions, offering product engineering, custom application development, and IT consulting to help organizations accelerate digital transformation, optimize workflows, and build scalable web and mobile applications.
Industry: Professional Services
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