Campaigns Demand Generation Experienced Professional

Baker Hughes
Madrid
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Analytical skills","Communication","Collaboration","Project management","Stakeholder management"]

Develop and execute global demand generation campaigns aligned with Cordant Solutions commercial strategy. Own planning, performance management, and reporting for high-quality lead generation, conversion improvements, and maximized marketing ROI. Build integrated campaigns using email, lead nurturing/management, social, digital advertising, and marketing automation, partnering across Commercial Enablement, Product Marketing, Sales, and Communications. Use analytics, CRM, and ABM/6sense tools to optimize targeting, pipeline creation, and continuous process improvement.

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Baker Hughes
Baker Hughes
1 week ago

Campaigns Demand Generation Experienced Professional

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Last checked: 23 hours agoStatus: Live

Job Summary

Develop and execute global demand generation campaigns aligned with Cordant Solutions commercial strategy. Own planning, performance management, and reporting for high-quality lead generation, conversion improvements, and maximized marketing ROI. Build integrated campaigns using email, lead nurturing/management, social, digital advertising, and marketing automation, partnering across Commercial Enablement, Product Marketing, Sales, and Communications. Use analytics, CRM, and ABM/6sense tools to optimize targeting, pipeline creation, and continuous process improvement.
Location: Madrid
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead planning, execution, performance management, and reporting for demand generation campaigns aligned to commercial objectives.
  • •Develop and deploy integrated campaigns across email marketing, lead nurturing/management, social media, digital advertising, and marketing automation tools to drive ROI.
  • •Partner with Commercial Enablement, Product Marketing, Sales, and Communications to translate strategies into execution plans with measurable outcomes.
  • •Serve as a subject matter expert for campaign management best practices from lead generation and qualification through reporting and optimization.
  • •Design and execute Account-Based Marketing (ABM) campaigns in collaboration with Key Account Managers, using customer intelligence and analytics to measure performance and drive continuous improvement.

Pay and Benefits

Perks:Health InsuranceLife InsuranceDisability Programs

Key Requirements

  • •Bachelor’s degree in Marketing, Business, or a related discipline.
  • •Extensive experience in Digital Marketing and Demand Generation with a proven track record executing successful campaigns.
  • •3+ years of experience in demand generation, campaign management, lead generation, or a related marketing function.
  • •Proficiency with marketing automation platforms, CRM systems, and Account-Based Marketing (ABM) tools (6sense experience is an advantage).
  • •Strong analytical skills to interpret campaign data and make data-driven decisions, with solid understanding of sales lead management and pipeline development.
Experience:3+ yearsDigital marketingDemand generationLead generation
Education:Bachelor's in Marketing, Business, or a related discipline
Skills:Analytical skillsCommunicationCollaborationProject managementStakeholder management
Tech Stack:Email marketingSocial mediaDigital advertisingMarketing automationMarketing automation toolsLead nurturingLead managementMarketing automation platformsCRMCRM systemsAccount-Based Marketing (ABM)ABM technologies6senseAnalytics

Company Brief

Baker Hughes
Provides oilfield equipment, technologies, and services for the energy industry, including drilling, production, and industrial solutions. Serves upstream, midstream, and downstream customers worldwide with products and services focused on efficiency and reliability.
Industry: Energy Services
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Houston, United States
Founded: 1907
WebsiteLinkedIn