Sr Mgr Membership Operation (Shanghai, SH, CN)

Adidas
Shanghai
Workplace: OnsiteFull timeFunction: Data Science & Machine LearningEducation: bachelorsSkills: ["Communication","Influencing","Stakeholder management","Ownership mindset","Project management"]

Develop and execute online CRM strategies to acquire, retain, engage, and recall consumers. Lead day-to-day online CRM operations, set and manage membership KPIs, and optimize performance through ongoing reviews. Own planning and execution of online membership campaigns and activation activities while improving member experience using consumer insights. Manage a small online CRM team and coordinate end-to-end cross-functional delivery across Brand Comms, Digital, Tech, Legal, and agency partners.

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Adidas
Adidas
3 days ago

Sr Mgr Membership Operation (Shanghai, SH, CN)

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Last checked: 4 hours agoStatus: Live

Job Summary

Develop and execute online CRM strategies to acquire, retain, engage, and recall consumers. Lead day-to-day online CRM operations, set and manage membership KPIs, and optimize performance through ongoing reviews. Own planning and execution of online membership campaigns and activation activities while improving member experience using consumer insights. Manage a small online CRM team and coordinate end-to-end cross-functional delivery across Brand Comms, Digital, Tech, Legal, and agency partners.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and execute the annual online membership strategy aligned to membership vision, business priorities, and growth targets.
  • •Define differentiated membership strategies and operating models across online channels and manage core membership KPIs.
  • •Lead planning and execution of online membership campaigns and activities, continuously optimizing mechanisms and member experience based on results and insights.
  • •Track and evaluate effectiveness of online CRM activities, provide feedback/recommendations, and drive continuous optimization through structured business reviews.
  • •Manage the online CRM team, lead cross-functional communication, and run end-to-end project management for key online membership programs.

Key Requirements

  • •University degree or above.
  • •Work experience in online CRM.
  • •Proficiency in written and spoken English.
  • •Strong strategic thinking with end-to-end planning for online membership models.
  • •Advanced data analysis skills to translate insights into business actions.
Experience:Online CRMMembership management
Education:Bachelor's
Skills:CommunicationInfluencingStakeholder managementOwnership mindsetProject management
Languages:English

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
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Glassdoor: 3.8
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