Brand Activation Associate Manager - Africa Export

The Kraft Heinz Company
Egypt
Workplace: OnsiteFull timeFunction: Product ManagementExperience: 3-5 yearsEducation: bachelorsSkills: ["Analytical","Communication","Interpersonal","Stakeholder management","Problem-solving"]

Drive consumer demand and strengthen Heinz’s presence across Africa Export territories by localizing global brand strategies and leading high-impact brand activations. Build annual operating plans, design consumer acquisition campaigns, and oversee innovation launches (NPD) including business planning and post-launch audits. Own regional A&P budget, define in-market “Picture of Success” at shelf, manage distributor partnerships, and analyze sell-in/sell-out and Nielsen/retail audit data to guide corrective actions.

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The Kraft Heinz Company
The Kraft Heinz Company
2 months ago

Brand Activation Associate Manager - Africa Export

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Last checked: 17 days agoStatus: Live

Job Summary

Drive consumer demand and strengthen Heinz’s presence across Africa Export territories by localizing global brand strategies and leading high-impact brand activations. Build annual operating plans, design consumer acquisition campaigns, and oversee innovation launches (NPD) including business planning and post-launch audits. Own regional A&P budget, define in-market “Picture of Success” at shelf, manage distributor partnerships, and analyze sell-in/sell-out and Nielsen/retail audit data to guide corrective actions.
Location: Egypt
Workplace: Onsite
Employment Type: Full time
Job Function: Product Management
Seniority: Manager level

Key Responsibilities

  • •Partner with the Marketing Head to develop the Annual Operating Plan (AOP) and identify locally relevant activation initiatives.
  • •Lead, align, and monitor marketing campaigns from planning through execution to ensure brand objective consistency and JTBD alignment.
  • •Translate global brand guidelines into culturally relevant communications for diverse African markets.
  • •Lead distributor partnerships by ensuring export partners and distributors have POSM and sales kits, plus appropriate incentives.
  • •Analyze monthly sell-in, sell-out, and market data (including Nielsen and retail audits) and take corrective action when needed.

Key Requirements

  • •Develop the Annual Operating Plan (AOP) with relevant activation initiatives that support the BU agenda and P&L.
  • •Design and lead consumer activation campaigns to increase market share in emerging categories.
  • •Translate global brand guidelines into culturally relevant marketing communications for African markets.
  • •Lead end-to-end new product launches in export markets, including business planning, P&L management, and post-launch audits.
  • •Manage and optimize regional A&P budget, ensuring ROI across marketing spend.
Experience:3-5 yearsFMCGEmerging marketsAfrica Export markets
Education:Bachelor's in business administration
Skills:AnalyticalCommunicationInterpersonalStakeholder managementProblem-solving
Tech Stack:Nielsen

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn