The Kraft Heinz Company

1 month ago

Brand Activation Associate Manager - Africa Export

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Drive consumer demand and strengthen Kraft Heinz’s presence across Africa Export territories by leading brand activation, enabling geographic expansion and portfolio diversification. Responsible for localization of global brand guidelines, end-to-end NPD launches in export markets, budget ownership for A&P, and coordinating trade marketing across distributors to optimize shelf presence and ROI.

Location: Egypt

Workplace: Onsite

Employment Type: Full time

Job Function: Product Management

Seniority: Manager level

Key Responsibilities

•Plan and develop the Annual Operating Plan (AOP) with the Marketing Head and identify activation initiatives aligned to BU P&L.
•Design activation campaigns to convert local consumers, increasing market share in emerging categories.
•Lead and monitor marketing campaigns from planning through execution, ensuring alignment with brand objectives and JTBD.
•Localize global brand guidelines into culturally relevant communications for diverse African markets.
•Oversee end-to-end NPD launches in export markets, including portfolio gap analysis, business planning, and post-launch audits.

Pay and Benefits

Perks:Health InsurancePensionLearning Budget

Key Requirements

•Bachelor’s degree in business administration or a related field
•Minimum 3–5 years of FMCG experience
•Strong analytical and creative thinking skills
•Excellent communication and interpersonal abilities
•Exceptional stakeholder management skills, with the ability to lead cross-functional teams

Experience:3-5 yearsFMCGAfrica ExportBrand activation

Education:Bachelor's

Skills:AnalyticalCommunicationStakeholder managementAgency managementProblem-solving

Company Brief

The Kraft Heinz Company

The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Chicago, United States

Founded: 2015

Website LinkedIn

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The Kraft Heinz Company

1 month ago

Brand Activation Associate Manager - Africa Export

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: Egypt

Workplace: Onsite

Employment Type: Full time

Job Function: Product Management

Seniority: Manager level

Key Responsibilities

•Plan and develop the Annual Operating Plan (AOP) with the Marketing Head and identify activation initiatives aligned to BU P&L.
•Design activation campaigns to convert local consumers, increasing market share in emerging categories.
•Lead and monitor marketing campaigns from planning through execution, ensuring alignment with brand objectives and JTBD.
•Localize global brand guidelines into culturally relevant communications for diverse African markets.
•Oversee end-to-end NPD launches in export markets, including portfolio gap analysis, business planning, and post-launch audits.

Pay and Benefits

Perks:Health InsurancePensionLearning Budget

Key Requirements

•Bachelor’s degree in business administration or a related field
•Minimum 3–5 years of FMCG experience
•Strong analytical and creative thinking skills
•Excellent communication and interpersonal abilities
•Exceptional stakeholder management skills, with the ability to lead cross-functional teams

Experience:3-5 yearsFMCGAfrica ExportBrand activation

Education:Bachelor's

Skills:AnalyticalCommunicationStakeholder managementAgency managementProblem-solving

Company Brief

The Kraft Heinz Company

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Chicago, United States

Founded: 2015

Website LinkedIn