Truist Financial

3 weeks ago

Database Marketing Senior Consultant

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Design and build revenue-generating audience lists using data mining and analytics to support targeted marketing initiatives. Use advanced analytics to translate business vision into campaign solutions across personalized journeys, direct mail, email, and call leads. Work in SAFe Agile teams, mentor less experienced teammates, consult stakeholders on leveraging data assets, and stay current on emerging technologies and tools like Matillion and Snowflake.

Location: Charlotte, Atlanta

Workplace: Onsite

Employment Type: Full time

Job Function: Consulting & Advisory

Seniority: Mid level

Key Responsibilities

•Design and build audience segments that generate revenue through personalized journeys, direct mail, email, call leads, and promotional offers.
•Use analytics to assess initiative feasibility and convert business vision into marketing campaign solutions.
•Apply sophisticated data mining tools (including Matillion and Snowflake) and interpret data assets to support campaigns.
•Participate in SAFe Agile teams/projects with complex resource, risk, and complexity requirements.
•Mentor less experienced teammates and work independently with minimal guidance to deliver marketing initiatives.

Pay and Benefits

Perks:Health InsuranceDentalVisionLife Insurance401kPaid Leave

Key Requirements

•Bachelor’s degree in marketing, marketing technology, data analytics, business administration, or related field (or equivalent education and training).
•Five years of related experience (or an equivalent education/experience combination).
•In-depth knowledge of marketing principles and methodologies, including analytics, data aggregation, and digital.
•Knowledge of the industry’s competitive landscape and what differentiates Truist in the market.
•Ability to interpret and explain complex information to multiple teams and build consensus with stakeholders.

Experience:5+ years

Education:Bachelor's

Skills:MentorshipStakeholder managementAnalytical problem-solvingCommunicationIndependent execution

Languages:English

Tech Stack:MatillionSnowflakeSAFe AgileData miningData analyticsPersonalized journeysDirect mailEmail

Company Brief

Truist Financial

Provides consumer and commercial banking, wealth management, insurance, lending, and payments services through a large U.S. financial services platform formed by the merger of BB&T and SunTrust.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Charlotte, United States

Founded: 2019

Website LinkedIn

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Truist Financial

3 weeks ago

Database Marketing Senior Consultant

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: Charlotte, Atlanta

Workplace: Onsite

Employment Type: Full time

Job Function: Consulting & Advisory

Seniority: Mid level

Key Responsibilities

•Design and build audience segments that generate revenue through personalized journeys, direct mail, email, call leads, and promotional offers.
•Use analytics to assess initiative feasibility and convert business vision into marketing campaign solutions.
•Apply sophisticated data mining tools (including Matillion and Snowflake) and interpret data assets to support campaigns.
•Participate in SAFe Agile teams/projects with complex resource, risk, and complexity requirements.
•Mentor less experienced teammates and work independently with minimal guidance to deliver marketing initiatives.

Pay and Benefits

Perks:Health InsuranceDentalVisionLife Insurance401kPaid Leave

Key Requirements

•Bachelor’s degree in marketing, marketing technology, data analytics, business administration, or related field (or equivalent education and training).
•Five years of related experience (or an equivalent education/experience combination).
•In-depth knowledge of marketing principles and methodologies, including analytics, data aggregation, and digital.
•Knowledge of the industry’s competitive landscape and what differentiates Truist in the market.
•Ability to interpret and explain complex information to multiple teams and build consensus with stakeholders.

Experience:5+ years

Education:Bachelor's

Skills:MentorshipStakeholder managementAnalytical problem-solvingCommunicationIndependent execution

Languages:English

Tech Stack:MatillionSnowflakeSAFe AgileData miningData analyticsPersonalized journeysDirect mailEmail

Company Brief

Truist Financial

Provides consumer and commercial banking, wealth management, insurance, lending, and payments services through a large U.S. financial services platform formed by the merger of BB&T and SunTrust.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Charlotte, United States

Founded: 2019

Website LinkedIn