SimplePractice

2 weeks ago

Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 41 minutes agoStatus: Live

Job Summary

Own the full activation and lead nurturing funnel, from gated content and expired trials through trial sign-ups and paid conversion. Execute and optimize recurring messaging touchpoints (newsletters, offers) and build AI- and automation-driven lifecycle workflows. Lead omnichannel, event-triggered journeys across email, SMS, push, and in-product, supported by a rigorous A/B testing roadmap and performance reporting to stakeholders.

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own campaign execution across the activation funnel from lead capture through trial sign-up and paid conversion.
•Optimize recurring lead touchpoints such as newsletters and promotional offers.
•Identify and implement AI-driven solutions to automate workflows, optimize send times, and personalize content.
•Build and optimize personalized, event-triggered omnichannel journeys across email, SMS, push, and in-product experiences to increase LTV.
•Maintain an A/B testing roadmap and provide regular reporting on activation health and conversion metrics.

Pay and Benefits

Salary: USD 100,000 - 125,000 annually

Perks:Health InsuranceDentalVisionLife Insurance401kFlexible TimePaid HolidaysParental LeaveEmployee Resource

Key Requirements

•4-6 years in lifecycle marketing, nurturing leads and managing customer journeys in a SaaS or subscription environment.
•Working knowledge of trial-to-paid conversion psychology and behavioral triggers that drive action.
•Demonstrated interest or early experience using AI/ML for lifecycle marketing (e.g., predictive modeling or propensity scoring).
•Hands-on experience with Iterable and/or Braze for orchestration, and familiarity with Appcues for in-product onboarding.
•Ability to balance strategic planning with execution on complex workflows, with strong analytical and communication skills.

Experience:4-6 yearsSaaSSubscriptionLifecycle marketingMental health techHealthcare

Skills:Strategic thinkingData-driven decision-makingCommunicationCross-functional collaborationTesting mindset

Languages:English

Tech Stack:Lifecycle marketingAIAI/MLIterableBrazeAppcuesEmailSMSPushIn-productA/B testing

Company Brief

SimplePractice

Provides practice management and telehealth software for behavioral health and wellness professionals, offering scheduling, billing, documentation, and secure telehealth services to streamline clinical workflows.

Industry: HealthTech

Headquarters: Lehi, United States

Founded: 2012

Website LinkedIn

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SimplePractice

2 weeks ago

Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 41 minutes agoStatus: Live

Job Summary

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own campaign execution across the activation funnel from lead capture through trial sign-up and paid conversion.
•Optimize recurring lead touchpoints such as newsletters and promotional offers.
•Identify and implement AI-driven solutions to automate workflows, optimize send times, and personalize content.
•Build and optimize personalized, event-triggered omnichannel journeys across email, SMS, push, and in-product experiences to increase LTV.
•Maintain an A/B testing roadmap and provide regular reporting on activation health and conversion metrics.

Pay and Benefits

Salary: USD 100,000 - 125,000 annually

Perks:Health InsuranceDentalVisionLife Insurance401kFlexible TimePaid HolidaysParental LeaveEmployee Resource

Key Requirements

•4-6 years in lifecycle marketing, nurturing leads and managing customer journeys in a SaaS or subscription environment.
•Working knowledge of trial-to-paid conversion psychology and behavioral triggers that drive action.
•Demonstrated interest or early experience using AI/ML for lifecycle marketing (e.g., predictive modeling or propensity scoring).
•Hands-on experience with Iterable and/or Braze for orchestration, and familiarity with Appcues for in-product onboarding.
•Ability to balance strategic planning with execution on complex workflows, with strong analytical and communication skills.

Experience:4-6 yearsSaaSSubscriptionLifecycle marketingMental health techHealthcare

Skills:Strategic thinkingData-driven decision-makingCommunicationCross-functional collaborationTesting mindset

Languages:English

Tech Stack:Lifecycle marketingAIAI/MLIterableBrazeAppcuesEmailSMSPushIn-productA/B testing

Company Brief

SimplePractice

Industry: HealthTech

Headquarters: Lehi, United States

Founded: 2012

Website LinkedIn