Lifecycle Marketing Manager

SimplePractice
United States
Workplace: OnsiteFull timeUSD 100,000 - 125,000 annuallyFunction: Marketing & GrowthExperience: 4-6 yearsSkills: ["Strategic thinking","Data-driven decision-making","Communication","Cross-functional collaboration","Testing mindset"]

Own the full activation and lead nurturing funnel, from gated content and expired trials through trial sign-ups and paid conversion. Execute and optimize recurring messaging touchpoints (newsletters, offers) and build AI- and automation-driven lifecycle workflows. Lead omnichannel, event-triggered journeys across email, SMS, push, and in-product, supported by a rigorous A/B testing roadmap and performance reporting to stakeholders.

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FursaFursa
SimplePractice
SimplePractice
1 month ago

Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live
Reposted: similar role first listed 9 months ago

Job Summary

Own the full activation and lead nurturing funnel, from gated content and expired trials through trial sign-ups and paid conversion. Execute and optimize recurring messaging touchpoints (newsletters, offers) and build AI- and automation-driven lifecycle workflows. Lead omnichannel, event-triggered journeys across email, SMS, push, and in-product, supported by a rigorous A/B testing roadmap and performance reporting to stakeholders.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own campaign execution across the activation funnel from lead capture through trial sign-up and paid conversion.
  • •Optimize recurring lead touchpoints such as newsletters and promotional offers.
  • •Identify and implement AI-driven solutions to automate workflows, optimize send times, and personalize content.
  • •Build and optimize personalized, event-triggered omnichannel journeys across email, SMS, push, and in-product experiences to increase LTV.
  • •Maintain an A/B testing roadmap and provide regular reporting on activation health and conversion metrics.

Pay and Benefits

Salary: USD 100,000 - 125,000 annually
Perks:Health InsuranceDentalVisionLife Insurance401kFlexible TimePaid HolidaysParental LeaveEmployee Resource

Key Requirements

  • •4-6 years in lifecycle marketing, nurturing leads and managing customer journeys in a SaaS or subscription environment.
  • •Working knowledge of trial-to-paid conversion psychology and behavioral triggers that drive action.
  • •Demonstrated interest or early experience using AI/ML for lifecycle marketing (e.g., predictive modeling or propensity scoring).
  • •Hands-on experience with Iterable and/or Braze for orchestration, and familiarity with Appcues for in-product onboarding.
  • •Ability to balance strategic planning with execution on complex workflows, with strong analytical and communication skills.
Experience:4-6 yearsSaaSSubscriptionLifecycle marketingMental health techHealthcare
Skills:Strategic thinkingData-driven decision-makingCommunicationCross-functional collaborationTesting mindset
Languages:English
Tech Stack:Lifecycle marketingAIAI/MLIterableBrazeAppcuesEmailSMSPushIn-productA/B testing

Company Brief

SimplePractice
Provides practice management and telehealth software for behavioral health and wellness professionals, offering scheduling, billing, documentation, and secure telehealth services to streamline clinical workflows.
Industry: HealthTech
Headquarters: Lehi, United States
Founded: 2012
WebsiteLinkedIn