Senior Product Marketing Manager

inDrive
Lima
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Communication","Presentation","Stakeholder management","Cross-functional collaboration","Mentoring"]

Own the strategy, execution, and continuous optimization of customer lifecycle and product engagement initiatives. Lead end-to-end CRM campaign planning using platforms like Bloomreach, Salesforce Marketing Cloud, and HubSpot, including advanced automations and segmentation. Produce reporting with open, conversion, and ARPPU metrics, run A/B tests to improve KPIs, and present insights to stakeholders. Collaborate with cross-functional teams and ensure GDPR/CCPA compliance.

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FursaFursa
inDrive
inDrive
4 days ago

Senior Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own the strategy, execution, and continuous optimization of customer lifecycle and product engagement initiatives. Lead end-to-end CRM campaign planning using platforms like Bloomreach, Salesforce Marketing Cloud, and HubSpot, including advanced automations and segmentation. Produce reporting with open, conversion, and ARPPU metrics, run A/B tests to improve KPIs, and present insights to stakeholders. Collaborate with cross-functional teams and ensure GDPR/CCPA compliance.
Location: Lima
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Execute end-to-end CRM campaigns quarterly, leveraging advanced CRM platform features.
  • •Develop advanced automations and audience segmentation based on real-time, multidimensional criteria.
  • •Conduct and analyze A/B tests and multivariate tests across campaign elements, implementing improvements from results.
  • •Generate and present detailed campaign performance reports with actionable recommendations to stakeholders.
  • •Monitor deliverability, troubleshoot issues, and ensure GDPR/CCPA-aligned campaign processes and compliance.

Pay and Benefits

Perks:Learning Budget

Key Requirements

  • •Own the strategy and execution of customer lifecycle and product engagement initiatives with minimal supervision.
  • •Execute end-to-end CRM campaigns quarterly using advanced features in platforms such as Bloomreach, Salesforce Marketing Cloud, and HubSpot.
  • •Build multi-step automations with branching logic (e.g., loyalty or churn prevention) and configure triggers aligned to the customer lifecycle.
  • •Use Excel or Google Sheets with advanced functions to analyze campaign performance and produce detailed reporting using KPIs like open rates, conversions, and ARPPU.
  • •Write in English and present campaign insights to stakeholders confidently, while collaborating with cross-functional teams to deliver campaigns.
Experience:CRMDigital marketingCustomer lifecycle marketing
Skills:CommunicationPresentationStakeholder managementCross-functional collaborationMentoring
Certifications:Bloomreach intermediate certification
Languages:English
Tech Stack:BloomreachSalesforce Marketing CloudHubSpotExcelGoogle SheetsPostmaster ToolsA/B testing

Company Brief

inDrive
A ride-hailing and mobility platform that lets passengers and drivers negotiate fares directly in real time. It also offers intercity travel, courier, and delivery services in multiple countries.
Industry: Mobility Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Mountain View, United States
Founded: 2013
WebsiteLinkedIn