7 months ago

Lifecycle Marketing Manager, B2C (12-months Fixed-Term Contract – Renewable / Convertible)⁠

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Lead global lifecycle marketing initiatives for a subscription-based mobile/web product. Own end-to-end CRM campaigns, define lifecycle roadmaps, and collaborate with product, data, and engineering to drive engagement, retention, and monetization across a global user base.

Location: Singapore

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Define the lifecycle roadmap for your area, set hypotheses, prioritize journeys and segments based on user and revenue impact, and own the plan.
•Build, launch, and optimize lifecycle campaigns (onboarding, engagement, conversion, churn prevention, reactivation) hands-on, from brief to iteration.
•Partner with Product, Marketing, Design, Data, and Engineering to align CRM efforts with broader company initiatives.
•Manage multichannel CRM (email, push, in-app, product surfaces) with clear channel-specific goals and metrics.
•Develop a testing roadmap, run rigorous A/B tests, and optimize based on user behavior to improve conversion and upsell.

Pay and Benefits

Perks:Health InsuranceRemote Work

Key Requirements

•5+ years in CRM and lifecycle marketing, ideally for a subscription-based mobile or web product with a global user base.
•Strong understanding of user journey mapping across acquisition, engagement, conversion, and retention.
•Hands-on experience with CRM platforms (e.g., Braze) and analytics tools (e.g., Amplitude, Looker, Hex).
•Proven experience managing CRM campaigns end-to-end—from strategy and content briefing to launch, analysis, and iteration.
•Comfortable working with user and revenue data with strong data literacy and analytical mindset.

Experience:5+ yearsSubscriptionSaaSMobile app

Skills:Data-drivenAnalyticalCollaborationCommunicationProblem-solving

Languages:English

Tech Stack:BrazeAmplitudeLookerHexA/B testing

Company Brief

Goodnotes

Goodnotes builds a popular digital note-taking app that combines natural handwriting, document management, and AI-powered features to help users capture, organize, and search notes across devices for learning, productivity, and collaboration.

Industry: Enterprise Software

Company Size: Large (251 to 1,000 employees)

Growth: Growth Stage Startup

Funding: Seed

Headquarters: London, United Kingdom

Founded: 2011

Glassdoor: 4.9

Website LinkedIn Glassdoor

Loading job details...

Preparing the role view and application actions.

Goodnotes

7 months ago

Lifecycle Marketing Manager, B2C (12-months Fixed-Term Contract – Renewable / Convertible)⁠

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: Singapore

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Define the lifecycle roadmap for your area, set hypotheses, prioritize journeys and segments based on user and revenue impact, and own the plan.
•Build, launch, and optimize lifecycle campaigns (onboarding, engagement, conversion, churn prevention, reactivation) hands-on, from brief to iteration.
•Partner with Product, Marketing, Design, Data, and Engineering to align CRM efforts with broader company initiatives.
•Manage multichannel CRM (email, push, in-app, product surfaces) with clear channel-specific goals and metrics.
•Develop a testing roadmap, run rigorous A/B tests, and optimize based on user behavior to improve conversion and upsell.

Pay and Benefits

Perks:Health InsuranceRemote Work

Key Requirements

•5+ years in CRM and lifecycle marketing, ideally for a subscription-based mobile or web product with a global user base.
•Strong understanding of user journey mapping across acquisition, engagement, conversion, and retention.
•Hands-on experience with CRM platforms (e.g., Braze) and analytics tools (e.g., Amplitude, Looker, Hex).
•Proven experience managing CRM campaigns end-to-end—from strategy and content briefing to launch, analysis, and iteration.
•Comfortable working with user and revenue data with strong data literacy and analytical mindset.

Experience:5+ yearsSubscriptionSaaSMobile app

Skills:Data-drivenAnalyticalCollaborationCommunicationProblem-solving

Languages:English

Tech Stack:BrazeAmplitudeLookerHexA/B testing

Company Brief

Goodnotes

Industry: Enterprise Software

Company Size: Large (251 to 1,000 employees)

Growth: Growth Stage Startup

Funding: Seed

Headquarters: London, United Kingdom

Founded: 2011

Glassdoor: 4.9

Website LinkedIn Glassdoor