Tapestry

1 week ago

Director, Media

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Lead full-funnel media initiatives for Kate Spade New York, owning demand generation and demand capture across the customer journey. Build integrated strategies that drive brand awareness, consideration, and conversion, manage upper- and lower-funnel channels, and partner with media agencies, creative, ecommerce, buying, PR, and analytics teams. Define KPIs (Brand Lift, CPA, ROAS, conversion), translate insights into optimization and budget forecasts, and mentor junior team members to drive measurable pipeline growth.

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Director level

Key Responsibilities

•Develop and execute integrated full-funnel media strategies that drive brand heat and capture demand across awareness, consideration, and conversion.
•Manage and optimize upper- and lower-funnel media channels, including video/display, paid social, paid search, affiliate, and performance partnerships.
•Lead creative briefing and campaign asset planning to ensure messaging and visual identity alignment across touchpoints.
•Define and track KPIs (e.g., Brand Lift, engagement, CPA, ROAS, conversion) and partner with analytics to produce actionable insights.
•Collaborate with planning and finance on forecasts and mentor junior team members while working cross-functionally across teams and agencies.

Pay and Benefits

Salary: USD 140,000 - 160,000 annually

Perks:Health InsuranceDentalVision401kPaid PaternityPaid MaternityCommuter BenefitsDisability InsuranceTuition Assistance

Key Requirements

•Bachelor’s degree required.
•8+ years of relevant experience building media campaigns with a multi-million-dollar annual budget.
•Experience building retail or luxury media campaigns is preferred.
•Strong understanding of testing and measurement methodologies, including A/B tests and Brand Lift studies.
•Ability to use brand media metrics and analytics to make data-driven decisions and communicate results clearly.

Experience:8+ yearsRetailLuxuryMedia campaigns

Education:Bachelor's

Skills:Strategic thinkingCreative problem-solvingCommunicationAttention to detailAnalytical decision-making

Tech Stack:YouTubeMetaTikTokA/B testing

Company Brief

Tapestry

Global luxury fashion group that owns and operates brands including Coach, Kate Spade, and Stuart Weitzman. Designs, markets, and sells handbags, accessories, footwear, and apparel through retail and wholesale channels.

Industry: Luxury Goods

Company Size: Enterprise (1,001+ employees)

Revenue: USD 5M to 10M

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: New York City, United States

Founded: 2017

Glassdoor: 3.7

Website LinkedIn Glassdoor

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Tapestry

1 week ago

Director, Media

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Director level

Key Responsibilities

•Develop and execute integrated full-funnel media strategies that drive brand heat and capture demand across awareness, consideration, and conversion.
•Manage and optimize upper- and lower-funnel media channels, including video/display, paid social, paid search, affiliate, and performance partnerships.
•Lead creative briefing and campaign asset planning to ensure messaging and visual identity alignment across touchpoints.
•Define and track KPIs (e.g., Brand Lift, engagement, CPA, ROAS, conversion) and partner with analytics to produce actionable insights.
•Collaborate with planning and finance on forecasts and mentor junior team members while working cross-functionally across teams and agencies.

Pay and Benefits

Salary: USD 140,000 - 160,000 annually

Perks:Health InsuranceDentalVision401kPaid PaternityPaid MaternityCommuter BenefitsDisability InsuranceTuition Assistance

Key Requirements

•Bachelor’s degree required.
•8+ years of relevant experience building media campaigns with a multi-million-dollar annual budget.
•Experience building retail or luxury media campaigns is preferred.
•Strong understanding of testing and measurement methodologies, including A/B tests and Brand Lift studies.
•Ability to use brand media metrics and analytics to make data-driven decisions and communicate results clearly.

Experience:8+ yearsRetailLuxuryMedia campaigns

Education:Bachelor's

Skills:Strategic thinkingCreative problem-solvingCommunicationAttention to detailAnalytical decision-making

Tech Stack:YouTubeMetaTikTokA/B testing

Company Brief

Tapestry

Industry: Luxury Goods

Company Size: Enterprise (1,001+ employees)

Revenue: USD 5M to 10M

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: New York City, United States

Founded: 2017

Glassdoor: 3.7

Website LinkedIn Glassdoor