Sr Product Marketing Manager

Adobe Systems
San Francisco, New York, San Jose
Workplace: OnsiteFull timeUSD 120,700 - 219,750 annuallyFunction: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Storytelling","Communication","Cross-functional leadership","Strategic planning","Analytical thinking"]

Drive the pro-tier strategy for Adobe’s B2C Creative Cloud offering, owning long-term vision and quarterly/annual plans to meet acquisition, migration, and attrition targets. Lead customer and market research to shape cross-functional testing roadmaps and serve as POC for acquisition, monetization, and engagement initiatives—emphasizing Pro GenAI use. Partner globally with PMMs to run culturalized experiments that align value and pricing with regional needs.

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Adobe Systems
Adobe Systems
22 minutes ago

Sr Product Marketing Manager

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Last checked: 22 minutes agoStatus: Live

Job Summary

Drive the pro-tier strategy for Adobe’s B2C Creative Cloud offering, owning long-term vision and quarterly/annual plans to meet acquisition, migration, and attrition targets. Lead customer and market research to shape cross-functional testing roadmaps and serve as POC for acquisition, monetization, and engagement initiatives—emphasizing Pro GenAI use. Partner globally with PMMs to run culturalized experiments that align value and pricing with regional needs.
Location: San Francisco, New York, San Jose
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the Creative Cloud Pro business strategy, setting long-term vision and driving annual/quarterly plans to hit revenue forecasts.
  • •Lead customer and market research to identify pro-tier audience needs and use cases that shape testing roadmaps.
  • •Serve as POC across product teams for acquisition, engagement, and retention, with emphasis on CPro GenAI use and monetization.
  • •Drive global business growth by partnering with international PMMs on culturalized initiatives aligned to regional needs and price sensitivity.
  • •Monitor market dynamics, customer trends, and funnel performance for pro-tier B2C solutions.

Pay and Benefits

Salary: USD 120,700 - 219,750 annually
Equity and Bonus:Equity

Key Requirements

  • •7+ years in product/portfolio marketing and go-to-market strategy, ideally in creative or marketing SaaS.
  • •Experience owning and delivering portfolio and GTM strategies for B2C customer segments.
  • •Financial literacy to analyze initiative impact against revenue and engagement forecasts.
  • •Strong storytelling, writing, and communication skills for customer-facing messaging and positioning.
  • •BA/BS degree preferred, or 7+ years in marketing or equivalent practical experience.
Experience:7+ yearsSaaSCreative SaaSB2C
Education:Bachelor's
Skills:StorytellingCommunicationCross-functional leadershipStrategic planningAnalytical thinking

Company Brief

Adobe Systems
Provides creative, marketing, and document management software and cloud services, including Photoshop, Illustrator, Acrobat, and the Adobe Experience Cloud, serving creative professionals, enterprises, and governments worldwide.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1982
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