Exa

3 months ago

Product Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Product Marketing role focused on positioning, launching, and storytelling for Exa's AI-powered search products to developers and enterprise buyers. You will own GTM strategy, create technical content, run campaigns across digital channels, and collaborate with product and sales to turn features into clear value propositions for ICPs, while building Exa’s brand through events and campaigns.

Location: San Francisco

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own product positioning — translate Exa's technical capabilities into clear, compelling narratives that resonate with both developers and Enterprise executives.
•Lead GTM strategy for product launches - coordinating across product, eng, sales, and marketing to ensure maximum impact.
•Run campaigns across digital, social, and brand channels — plan and execute launches that land and create momentum, especially on X and LinkedIn.
•Create high-quality content — technical blog posts, product demos, podcasts, and thought leadership that builds credibility with technical audiences.
•Brand development — from billboards to viral campaigns, architect the moves that turn Exa into a household name.

Pay and Benefits

Salary: USD 120,000 - 220,000 annually

Equity and Bonus:Equity

Key Requirements

•Experience in product marketing for technical products — you know how to market to developers and technical buyers.
•You've launched products and run campaigns end-to-end, from identifying ICPs and positioning to content and launch execution.
•Taste — you know what great looks like and you hold yourself to that standard.
•Technical storytelling - the ability to turn complex concepts into narratives that resonate.
•Experience creating content for technical and enterprise audiences (blogs, demos, one-pagers, videos, podcasts).

Experience:TechnologyAISaaS

Skills:CommunicationLeadershipProblem-solvingStorytellingCollaboration

Languages:English

Tech Stack:AI

Company Brief

Exa

Builds an embeddings-based neural search engine and web search API for AI applications, offering crawling, retrieval, and deep research tools to serve developers and AI agents with up-to-date web knowledge.

Industry: API Platforms

Company Size: Small (11 to 50 employees)

Growth: Scaleup

Valuation: USD 500M to 1B

Funding: Series B

Headquarters: San Francisco, United States

Founded: 2021

Website LinkedIn

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Exa