Canva

1 week ago

Lifecycle Marketing Manager, Monetisation (12 Month Fixed Term Contract)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Own monetisation lifecycle marketing programs that drive awareness and adoption of premium offerings. Lead the transition to an automated upsell program using next-best-action personalisation, help launch an “AI Launch Engine” workflow, and run a new mid-funnel series for Canva workflow tools. Build end-to-end upsell campaigns with creative teams, migrate content from Braze Catalogs into Canva systems, and continuously improve results through experimentation and data.

Location: Sydney

Workplace: Hybrid

Employment Type: Contract · 12 months

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Lead the transition from standalone upsell campaigns to a fully automated upsell program powered by next-best-action personalisation.
•Establish an “AI Launch Engine” workflow to get new AI products into evergreen adoption programs quickly.
•Launch a new mid-funnel series to drive awareness of Canva workflow tools, including App Integrations and AI Pass.
•Brief creative teams on next-gen upsell templates and own the end-to-end campaign build.
•Migrate content from Braze Catalogs into Canva internal tech systems, then run experiments, measure results, and continuously improve.

Key Requirements

•5+ years of lifecycle marketing experience using owned channels (email, push, in-app) to drive revenue outcomes.
•Experience building and optimizing multi-channel campaigns at scale, with hands-on comfort in marketing tools (Braze experience is a plus).
•Data-driven approach: derive insights from campaign data and use them to shape next steps.
•Experience owning a messaging calendar and project backlog while keeping work moving across multiple stakeholders.
•Track record running testing frameworks and applying learnings; ability to communicate clearly and mentor others.

Experience:5+ yearsLifecycle marketing

Skills:Data-drivenCommunicationMentoringStakeholder managementCoaching

Languages:English

Tech Stack:BrazeCMSPersonalisation profile serviceEmailPushIn-appApp IntegrationsAI PassNext-best-action personalisation

Company Brief

Canva

Canva is an online visual communications platform that provides drag-and-drop design tools, templates, and media assets for creating presentations, social media graphics, videos, documents and more, serving individuals and large enterprises globally.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Scaleup

Valuation: Decacorn (USD 10B+)

Funding: Series E+

Headquarters: Surry Hills, New South Wales, Australia

Founded: 2012

Glassdoor: 3.9

Website LinkedIn Glassdoor

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Canva

1 week ago

Lifecycle Marketing Manager, Monetisation (12 Month Fixed Term Contract)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: Sydney

Workplace: Hybrid

Employment Type: Contract · 12 months

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Lead the transition from standalone upsell campaigns to a fully automated upsell program powered by next-best-action personalisation.
•Establish an “AI Launch Engine” workflow to get new AI products into evergreen adoption programs quickly.
•Launch a new mid-funnel series to drive awareness of Canva workflow tools, including App Integrations and AI Pass.
•Brief creative teams on next-gen upsell templates and own the end-to-end campaign build.
•Migrate content from Braze Catalogs into Canva internal tech systems, then run experiments, measure results, and continuously improve.

Key Requirements

•5+ years of lifecycle marketing experience using owned channels (email, push, in-app) to drive revenue outcomes.
•Experience building and optimizing multi-channel campaigns at scale, with hands-on comfort in marketing tools (Braze experience is a plus).
•Data-driven approach: derive insights from campaign data and use them to shape next steps.
•Experience owning a messaging calendar and project backlog while keeping work moving across multiple stakeholders.
•Track record running testing frameworks and applying learnings; ability to communicate clearly and mentor others.

Experience:5+ yearsLifecycle marketing

Skills:Data-drivenCommunicationMentoringStakeholder managementCoaching

Languages:English

Tech Stack:BrazeCMSPersonalisation profile serviceEmailPushIn-appApp IntegrationsAI PassNext-best-action personalisation

Company Brief

Canva

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Scaleup

Valuation: Decacorn (USD 10B+)

Funding: Series E+

Headquarters: Surry Hills, New South Wales, Australia

Founded: 2012

Glassdoor: 3.9

Website LinkedIn Glassdoor