Operations Manager, Influencer Marketing

Roblox
San Mateo
Workplace: OnsiteFull timeUSD 191,340 - 234,390 annuallyFunction: Business OperationsExperience: 8-10 yearsSkills: ["Project management","Organization","Data-driven decision-making","Communication","Building systems","Analytical thinking"]

Build and scale the operational backbone of a global influencer program by designing program infrastructure, workflows, and playbooks. Own CRM and creator-facing portal strategy, including data architecture, tagging standards, contracting/onboarding workflows, and performance reporting. Partner across web systems, legal, finance, data, and regional teams to standardize SLAs and enable repeatable growth across markets and content types, improving efficiency and output at scale.

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FursaFursa
Roblox
Roblox
1 day ago

Operations Manager, Influencer Marketing

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Last checked: 51 minutes agoStatus: Live

Job Summary

Build and scale the operational backbone of a global influencer program by designing program infrastructure, workflows, and playbooks. Own CRM and creator-facing portal strategy, including data architecture, tagging standards, contracting/onboarding workflows, and performance reporting. Partner across web systems, legal, finance, data, and regional teams to standardize SLAs and enable repeatable growth across markets and content types, improving efficiency and output at scale.
Location: San Mateo
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations
Seniority: Manager level

Key Responsibilities

  • •Design and manage operational infrastructure for a global influencer program across content types, markets, and campaign types.
  • •Build scalable workflows in a CRM for influencer sourcing, contracting, onboarding, activation, and reporting to reduce manual effort.
  • •Develop and maintain global playbooks (application management, tiering, briefing, content guidelines, and performance benchmarking), and localize frameworks for regional teams.
  • •Lead buildout of a centralized influencer CRM and creator-facing authenticated portal, defining data architecture, tagging taxonomy, and relationship history tracking.
  • •Partner with data and analytics teams to create dashboards for real-time visibility into program health, creator performance, and spend efficiency.

Pay and Benefits

Salary: USD 191,340 - 234,390 annually
Equity and Bonus:Equity

Key Requirements

  • •8-10 years of experience in influencer marketing, creator partnerships, or a closely related field, with at least 2 years focused on operations, program management, or marketing technology.
  • •Exceptional project management skills to manage multiple workstreams in a fast-changing environment.
  • •Proven experience building or significantly improving influencer marketing infrastructure including playbooks, workflows, CRM systems, or reporting tools.
  • •Comfort operating across global markets and collaborating with regional teams to adapt centralized frameworks.
  • •Strong analytical skills to drive decisions using data and communicate program performance to leadership.
Experience:8-10 yearsInfluencer marketingCreator partnershipsGamingEntertainmentConsumer techUGC
Skills:Project managementOrganizationData-driven decision-makingCommunicationBuilding systemsAnalytical thinking
Languages:English
Tech Stack:CRMDashboards

Eligibility

Visa:H1B

Company Brief

Roblox
Operates an online platform for user-generated games and virtual experiences, enabling creators to build, publish, and monetize interactive 3D experiences for a global community of players.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2004
WebsiteLinkedIn