Whatnot

1 week ago

Marketing Manager, Australia - Cards & Collectibles

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Own growth of a product category in Australia for Whatnot’s Cards & Collectibles community. Drive user acquisition through influencer/creator partnerships, paid campaigns, and digital plus in-person events with sellers and internal teams. Develop high-performing content alongside the creative team, measure KPIs, and turn what works into market-specific playbooks while partnering with US and international counterparts to scale across categories.

Location: Sydney, Melbourne

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Drive user acquisition for the Cards & Collectibles category in Australia by developing campaigns and events that build community buzz and demand.
•Build and manage a roster of influencers and creators, onboarding and partnering to drive first-time buyers with focus on conversion and retention metrics.
•Develop high-performing content with the creative team for paid campaigns to improve conversion and first-time buyer growth.
•Plan and execute digital and in-person events with sellers and internal teams to build awareness and drive supply/demand metrics.
•Measure marketing initiative effectiveness using data, refine strategy, scale successful playbooks, and adapt approaches with US and international counterparts.

Pay and Benefits

Salary: AUD 153,000 - 180,000 annually

Perks:Health InsuranceDentalVisionRemote WorkHome Office401kPensionParental LeaveChildcareWellness Stipend

Key Requirements

•5–10 years in consumer or category marketing in fast-paced, high-growth environments, applying learnings to deliver measurable results.
•Proven expertise building and managing an influencer/creator roster as a performance channel to drive first-time buyers.
•Ability to develop and deliver content that performs in paid ads to fuel acquisition at scale.
•Experience planning and executing digital and in-person events that deliver measurable growth and community engagement.
•Strong end-to-end campaign ownership with a data-driven mindset to track KPIs and optimize across channels.

Experience:5-10 yearsConsumer marketingCategory marketingHigh-growth environments

Skills:Data-driven mindsetExecutional excellenceLow egoAdaptabilityOutcome orientation

Company Brief

Whatnot

Whatnot is a live-stream shopping marketplace connecting sellers and collectors for trading cards, toys, and collectibles. The platform hosts live auctions and interactive streams, enabling creators and small businesses to sell directly to engaged communities.

Industry: Online Marketplaces

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: United States

Founded: 2019

Website LinkedIn

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Whatnot

1 week ago

Marketing Manager, Australia - Cards & Collectibles

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Sydney, Melbourne

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Drive user acquisition for the Cards & Collectibles category in Australia by developing campaigns and events that build community buzz and demand.
•Build and manage a roster of influencers and creators, onboarding and partnering to drive first-time buyers with focus on conversion and retention metrics.
•Develop high-performing content with the creative team for paid campaigns to improve conversion and first-time buyer growth.
•Plan and execute digital and in-person events with sellers and internal teams to build awareness and drive supply/demand metrics.
•Measure marketing initiative effectiveness using data, refine strategy, scale successful playbooks, and adapt approaches with US and international counterparts.

Pay and Benefits

Salary: AUD 153,000 - 180,000 annually

Perks:Health InsuranceDentalVisionRemote WorkHome Office401kPensionParental LeaveChildcareWellness Stipend

Key Requirements

•5–10 years in consumer or category marketing in fast-paced, high-growth environments, applying learnings to deliver measurable results.
•Proven expertise building and managing an influencer/creator roster as a performance channel to drive first-time buyers.
•Ability to develop and deliver content that performs in paid ads to fuel acquisition at scale.
•Experience planning and executing digital and in-person events that deliver measurable growth and community engagement.
•Strong end-to-end campaign ownership with a data-driven mindset to track KPIs and optimize across channels.

Experience:5-10 yearsConsumer marketingCategory marketingHigh-growth environments

Skills:Data-driven mindsetExecutional excellenceLow egoAdaptabilityOutcome orientation

Company Brief

Whatnot

Industry: Online Marketplaces

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: United States

Founded: 2019

Website LinkedIn