Manager Brand Communications, Originals

Adidas
Shanghai
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Writing","Interpersonal","Partnering","Can-do attitude"]

Lead adidas Originals’ brand communications in China by shaping brand image and driving campaigns that resonate with younger audiences. Own campaign planning, cross-functional coordination, and agency deliverables to maximize product exposure. Establish KPI tracking, evaluate performance, and refine strategies using consumer insights. Act as a “brand guardian,” align initiatives with global brand guidelines, and translate global direction into local impact across markets.

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Adidas
Adidas
7 hours ago

Manager Brand Communications, Originals

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Last checked: 7 hours agoStatus: Live

Job Summary

Lead adidas Originals’ brand communications in China by shaping brand image and driving campaigns that resonate with younger audiences. Own campaign planning, cross-functional coordination, and agency deliverables to maximize product exposure. Establish KPI tracking, evaluate performance, and refine strategies using consumer insights. Act as a “brand guardian,” align initiatives with global brand guidelines, and translate global direction into local impact across markets.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Plan and drive brand communications campaigns that promote key brand messages for adidas Originals.
  • •Create action plans for communications projects and ensure timely execution and strong product exposure.
  • •Coordinate with local agencies and internal cross-functional partners to deliver campaign assets and respond to inquiries.
  • •Establish and track campaign KPIs, evaluate performance regularly, and report results with actionable recommendations.
  • •Align cross-functional initiatives with global brand guidelines and marketing objectives while tailoring strategies to regional audiences.

Key Requirements

  • •University degree with marketing and communication related subjects.
  • •Minimum 5 years of experience in media relations, event organization, and brand communications.
  • •Strong understanding of both strategic and tactical communications.
  • •Well-experienced regional work across different cultures, with international experience preferred.
  • •Strong media and community network; experience with teen brand/consumer products desired.
Experience:5+ years
Education:Bachelor's in Marketing and communication
Skills:CommunicationWritingInterpersonalPartneringCan-do attitude
Languages:EnglishChinese

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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