Lead, Lifecycle Marketing Automation

Whoop
Boston
Workplace: OnsiteFull timeUSD 100,000 - 150,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Systems thinking","Problem-solving","Collaborative communication","Attention to detail","Troubleshooting"]

Build and deploy lifecycle marketing automation that personalizes member communications across email, push, in-app, SMS, WhatsApp, and emerging channels. Lead hands-on technical campaign development using HTML/CSS and templating (Handlebars/Liquid), and own implementations across Hightouch and Iterable. Use SQL, APIs, webhooks, and integrations to validate data, troubleshoot issues, and scale automation and AI-enabled workflows, while setting quality, governance, and documentation standards.

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FursaFursa
Whoop
Whoop
6 days ago

Lead, Lifecycle Marketing Automation

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Last checked: 30 minutes agoStatus: Live

Job Summary

Build and deploy lifecycle marketing automation that personalizes member communications across email, push, in-app, SMS, WhatsApp, and emerging channels. Lead hands-on technical campaign development using HTML/CSS and templating (Handlebars/Liquid), and own implementations across Hightouch and Iterable. Use SQL, APIs, webhooks, and integrations to validate data, troubleshoot issues, and scale automation and AI-enabled workflows, while setting quality, governance, and documentation standards.
Location: Boston
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Design, build, and deploy lifecycle experiences across email, push, in-app, SMS, WhatsApp, and emerging channels using scalable audiences, triggers, journey logic, personalization, and automated workflows.
  • •Own hands-on technical campaign development, including complex HTML/CSS email builds, reusable templates/components, responsive email development, and dynamic personalization.
  • •Own technical implementation across the lifecycle marketing technology stack, including audience activation/segmentation (Hightouch), campaign orchestration (Iterable), and data validation via SQL, integrations, APIs, and webhooks.
  • •Build scalable automation and AI-enabled workflows to reduce manual campaign production, improve execution speed and quality, and operationalize emerging capabilities.
  • •Establish and continuously improve technical and operational standards for campaign development, quality assurance, data validation, localization, privacy/compliance, troubleshooting, documentation, platform governance, and reusable practices.

Pay and Benefits

Salary: USD 100,000 - 150,000 annually
Equity and Bonus:Equity

Key Requirements

  • •5+ years in lifecycle marketing automation, marketing technology, CRM/marketing operations, or a related technical marketing role with hands-on ownership of automated customer experiences.
  • •Deep hands-on experience with a marketing automation/customer engagement platform such as Iterable, Braze, Salesforce Marketing Cloud, or similar, including journey orchestration, segmentation, personalization, and multi-channel execution.
  • •Proficiency in HTML and CSS email development, including responsive design, reusable templates, email client troubleshooting, and dynamic content with Handlebars/Liquid.
  • •SQL proficiency and experience with customer data and audience activation tools such as Hightouch (and others like Census/Segment), including understanding event-driven data and data movement between systems.
  • •Technical experience with APIs, webhooks, JSON, integrations, and data-driven marketing systems, including independent investigation and troubleshooting; experience with automation/AI workflows is strongly valued.
Experience:5+ yearsMarketing automationMarketing technologyCRM operationsMarketing operationsMartech
Skills:Systems thinkingProblem-solvingCollaborative communicationAttention to detailTroubleshooting
Tech Stack:HightouchIterableHTMLCSSHandlebarsLiquidSQLCensusSegmentSalesforce Marketing CloudBrazeAPIsWebhooksJSONEmail templatingAIGenerative AI

Company Brief

Whoop
Whoop designs and sells a subscription-based wearable fitness tracker and analytics platform that monitors recovery, strain, and sleep to optimize athletic performance and daily health for consumers and professional athletes.
Industry: Wearables
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Boston, United States
Founded: 2012
WebsiteLinkedIn