Senior Manager, Brand Insights & Strategy

Pernod Ricard
New York
Workplace: HybridFull timeUSD 137,000 - 171,200 annuallyFunction: Strategy & Corporate DevelopmentExperience: 7+ yearsEducation: bachelorsSkills: ["Strategic thinking","Stakeholder influencing","Storytelling","Cross-functional collaboration","Navigating ambiguity"]

Shape and activate consumer-driven brand strategies across a portfolio of priority brands. You’ll lead brand insights learning agendas, uncover consumer and demand-moment insights, and translate data, trends, and primary research into actionable recommendations. Partner closely with senior marketing leadership to influence brand direction, drive demand segmentation and consumer empathy, and synthesize quantitative, qualitative, and syndicated data into compelling narratives for impact.

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Pernod Ricard
Pernod Ricard
1 month ago

Senior Manager, Brand Insights & Strategy

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Last checked: 4 hours agoStatus: Live

Job Summary

Shape and activate consumer-driven brand strategies across a portfolio of priority brands. You’ll lead brand insights learning agendas, uncover consumer and demand-moment insights, and translate data, trends, and primary research into actionable recommendations. Partner closely with senior marketing leadership to influence brand direction, drive demand segmentation and consumer empathy, and synthesize quantitative, qualitative, and syndicated data into compelling narratives for impact.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Lead brand insights strategy and activation across multiple priority brands to inform communication, innovation, and renovation.
  • •Establish and manage annual learning agendas aligned to brand strategy and business objectives with cross-functional and global alignment.
  • •Identify consumer knowledge gaps and design holistic learning plans integrating data, trends, and primary research.
  • •Activate demand segmentation and build consumer empathy across marketing and commercial teams.
  • •Synthesize quantitative, qualitative, and syndicated data into narratives that inspire action and influence senior stakeholders.

Pay and Benefits

Salary: USD 137,000 - 171,200 annually
Perks:Remote Work

Key Requirements

  • •Bachelor’s degree.
  • •7+ years of brand insights and strategy experience with demonstrated success activating insights into brand action.
  • •5+ years leading primary quantitative and qualitative research initiatives.
  • •Proven experience developing holistic learning plans that integrate multiple data sources.
  • •Ability to influence senior stakeholders through compelling insight storytelling.
Experience:7+ yearsBrand insightsConsumer researchMarketing insights
Education:Bachelor's
Skills:Strategic thinkingStakeholder influencingStorytellingCross-functional collaborationNavigating ambiguity
Tech Stack:NielsenIRINumerator

Company Brief

Pernod Ricard
Global producer and distributor of premium wines and spirits, with a portfolio of internationally recognized alcoholic beverage brands. Operates across markets worldwide through manufacturing, marketing, and large-scale distribution.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Paris, France
Founded: 1975
WebsiteLinkedIn