MarTech Lead

Mercury
San Francisco, New York, Canada, United States
Workplace: RemoteFull timeFunction: Administration & Executive AssistanceSkills: ["Communication","Sound judgment"]

Own marketing technology for the Growth Marketing team: build and run reliable conversion signals, audiences, and data pipelines that keep customer data current. Administer GA4 and manage advertising conversion integrations with browser- and server-side tracking, investigate measurement discrepancies, and coordinate fixes with Engineering. Partner with Data on measurement and attribution definitions, maintain forms and tags, monitor integration health, and deliver releases and automations using APIs and custom code.

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FursaFursa
Mercury
Mercury
12 hours ago

MarTech Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own marketing technology for the Growth Marketing team: build and run reliable conversion signals, audiences, and data pipelines that keep customer data current. Administer GA4 and manage advertising conversion integrations with browser- and server-side tracking, investigate measurement discrepancies, and coordinate fixes with Engineering. Partner with Data on measurement and attribution definitions, maintain forms and tags, monitor integration health, and deliver releases and automations using APIs and custom code.
Location: San Francisco, New York, Canada, United States
Workplace: Remote
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Own the marketing technology roadmap, prioritizing work that improves data reliability, customer experience, and launch-and-learn velocity.
  • •Build and maintain marketing data pipelines with Segment and Polytomic, making Snowflake attributes, audiences, and conversion signals usable in marketing platforms.
  • •Own GA4 administration and improvements, including event configuration, custom dimensions, platform connections, and reporting setup.
  • •Build and maintain marketing tracking and advertising conversion integrations (campaign tagging, cross-domain measurement, browser- and server-side tracking) and troubleshoot missing/duplicate conversions.
  • •Build, test, deploy, and maintain marketing integrations and automations, monitor integration health, and maintain website forms, marketing tags, and experimentation tools.

Pay and Benefits

Equity and Bonus:Equity

Key Requirements

  • •Own marketing technology roadmap and independently prioritize initiatives that improve data reliability, customer experience, and the team’s ability to launch and learn.
  • •Strong SQL skills and hands-on experience building integrations with APIs, webhooks, and cloud data warehouses.
  • •Administer GA4 and maintain advertising conversion integrations, including browser- and server-side tracking and audience syncs, with an understanding of identity/permissions and data quality.
  • •Operate systems after launch: monitor failures, investigate unexpected results, recover from problems, and prevent recurrence.
  • •Clear communication and judgment to translate marketer goals into technical requirements and collaborate with Data and Engineering.
Experience:FintechSaaS
Skills:CommunicationSound judgment
Languages:English
Tech Stack:SQLAPIsWebhooksSnowflakeSegmentPolytomicGA4RockerboxCustomer.ioSalesforceDatoBrowser trackingServer-side trackingCustom codeIntegration tools

Company Brief

Mercury
Provides banking and financial infrastructure for startups and small businesses, offering business checking accounts, payments, debit cards, venture debt integrations, and treasury services via a developer-friendly platform.
Industry: Fintech Infrastructure
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2017
WebsiteLinkedIn