2 days ago

B2B Field Marketing Vice President– North America Services

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 19 hours agoStatus: Live

Job Summary

Lead Mastercard’s Services B2B field marketing strategy for North America, translating buying center priorities and solution narratives into regional campaigns. Drive integrated field-led programs (account-based motions, executive engagements, events, partner co-marketing, webinars, and sales plays) that accelerate pipeline and measurable revenue impact. Partner closely with Sales and global product/marketing teams to adapt messaging, shape execution readiness, and deliver closed-loop reporting, insights, and team leadership.

Location: Virginia, Atlanta, Boston, Missouri, New York

Workplace: Onsite

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Sr. Director level

Key Responsibilities

•Lead North America Services field marketing strategy and integrated quarterly/annual program plan focused on pipeline creation, acceleration, and deal influence.
•Develop and execute predominantly field-led tactics, including account-based field programs, executive engagements, in-person events/roadshows, partner co-marketing, sponsorships, webinars, and targeted sales plays.
•Build operating rhythms with Sales via joint planning, campaign intake and prioritization, account/territory alignment, and closed-loop measurement (leads, opportunities, influenced pipeline, bookings).
•Translate global Services positioning, content, and thought leadership into North America-relevant messaging and assets; identify gaps and influence global roadmap based on regional sales/market input.
•Partner with cross-functional stakeholders to deliver integrated programs and launch readiness; lead, coach, and develop the field marketing team and deliver executive reporting and insights.

Travel: Medium travel

Pay and Benefits

Salary: USD 189,000 - 359,000 annually

Perks:Health InsuranceDentalVisionDisabilityLife Insurance401kPaid LeavePaid SickGym Membership

Key Requirements

•B2B marketing experience leading demand generation/field marketing teams in financial services, payments, consulting, SaaS, or enterprise technology.
•Ability to align marketing strategy with senior sales leaders (e.g., SBLs) and drive measurable pipeline and revenue outcomes in a matrixed organization.
•Ability to work cross-functionally with product/product marketing teams to apply complex technical positioning to in-market campaigns.
•Strong experience with field-first, account-based marketing motions and seller enablement (sales plays, messaging, tools, and event-based engagement).
•Analytical, performance-oriented mindset with experience building measurement frameworks and working in closed-loop collaboration with Sales and Marketing Ops.

Experience:Financial servicesPaymentsConsultingSaaSEnterprise technology

Skills:Strategic planningStakeholder managementPeople leadershipProgram managementAnalytical

Company Brief

Mastercard

Mastercard is a global payments and technology company that processes transactions, provides fraud prevention and data services, and builds payment infrastructure for consumers, businesses, merchants and governments across 200+ countries.

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Purchase, New York, United States

Founded: 1966

Glassdoor: 4.1

Website LinkedIn Glassdoor

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Mastercard

2 days ago

B2B Field Marketing Vice President– North America Services

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 19 hours agoStatus: Live

Job Summary

Location: Virginia, Atlanta, Boston, Missouri, New York

Workplace: Onsite

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Sr. Director level

Key Responsibilities

•Lead North America Services field marketing strategy and integrated quarterly/annual program plan focused on pipeline creation, acceleration, and deal influence.
•Develop and execute predominantly field-led tactics, including account-based field programs, executive engagements, in-person events/roadshows, partner co-marketing, sponsorships, webinars, and targeted sales plays.
•Build operating rhythms with Sales via joint planning, campaign intake and prioritization, account/territory alignment, and closed-loop measurement (leads, opportunities, influenced pipeline, bookings).
•Translate global Services positioning, content, and thought leadership into North America-relevant messaging and assets; identify gaps and influence global roadmap based on regional sales/market input.
•Partner with cross-functional stakeholders to deliver integrated programs and launch readiness; lead, coach, and develop the field marketing team and deliver executive reporting and insights.

Travel: Medium travel

Pay and Benefits

Salary: USD 189,000 - 359,000 annually

Perks:Health InsuranceDentalVisionDisabilityLife Insurance401kPaid LeavePaid SickGym Membership

Key Requirements

•B2B marketing experience leading demand generation/field marketing teams in financial services, payments, consulting, SaaS, or enterprise technology.
•Ability to align marketing strategy with senior sales leaders (e.g., SBLs) and drive measurable pipeline and revenue outcomes in a matrixed organization.
•Ability to work cross-functionally with product/product marketing teams to apply complex technical positioning to in-market campaigns.
•Strong experience with field-first, account-based marketing motions and seller enablement (sales plays, messaging, tools, and event-based engagement).
•Analytical, performance-oriented mindset with experience building measurement frameworks and working in closed-loop collaboration with Sales and Marketing Ops.

Experience:Financial servicesPaymentsConsultingSaaSEnterprise technology

Skills:Strategic planningStakeholder managementPeople leadershipProgram managementAnalytical

Company Brief

Mastercard

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Purchase, New York, United States

Founded: 1966

Glassdoor: 4.1

Website LinkedIn Glassdoor