AP House Director

Audemars Piguet
Beijing
Workplace: OnsiteFull timeFunction: Executive & General ManagementSkills: ["People leadership","Coaching","Cross-functional communication","Customer-first mindset","Data-driven decision-making"]

Own end-to-end delivery of group retail strategy and AP House business targets, including daily store operations, cross-functional coordination, visual merchandising, internal controls, and regional reporting. Lead client development by elevating customer experience, capturing sales and aftersales opportunities, building VIP relationships, and executing CRM strategy. Drive sales through marketing events and off-site touchpoints, while serving as people leader for recruiting, coaching, KPIs, and performance.

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Audemars Piguet
Audemars Piguet
1 day ago

AP House Director

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Last checked: 13 minutes agoStatus: Live

Job Summary

Own end-to-end delivery of group retail strategy and AP House business targets, including daily store operations, cross-functional coordination, visual merchandising, internal controls, and regional reporting. Lead client development by elevating customer experience, capturing sales and aftersales opportunities, building VIP relationships, and executing CRM strategy. Drive sales through marketing events and off-site touchpoints, while serving as people leader for recruiting, coaching, KPIs, and performance.
Location: Beijing
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Own end-to-end delivery of group retail strategy and AP House business targets, with full accountability for store daily operations and structured regional reporting.
  • •Lead client development and brand ambassador work: elevate customer experience, capture sales and aftersales opportunities, develop VIP relationships, and execute CRM strategy.
  • •Deliver sales targets via marketing events, new client acquisition from walk-ins and off-site touchpoints, and documenting VIP customer journeys.
  • •Serve as people leader by recruiting, developing, and retaining talent; cascade retail strategy; set team KPIs; coach and provide performance feedback.
  • •Own site P&L and inventory/budget/security management; enforce policies, reporting, and internal controls; escalate issues and support complex customer cases.

Key Requirements

  • •Solid luxury retail store/house leadership experience, including managing end-to-end P&L for a premium brick-and-mortar site.
  • •Proven high-end client relations experience with CRM implementation and VIP relationship development.
  • •Hands-on retail operations expertise across visual merchandising, inventory control, budgeting, security, and after-sales/repair workflows.
  • •Strong people leadership with end-to-end talent recruitment, coaching, performance management, and team engagement.
  • •Excellent written and verbal English for cross-regional HQ communication, with data-driven reporting orientation.
Experience:Luxury retailBrick-and-mortarVIP/customer experience
Skills:People leadershipCoachingCross-functional communicationCustomer-first mindsetData-driven decision-making
Languages:English
Tech Stack:CRM

Company Brief

Audemars Piguet
Swiss manufacturer of high-end mechanical watches and luxury timepieces, known for iconic designs like the Royal Oak and for traditional craftsmanship blended with contemporary innovation.
Industry: Luxury Goods
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Le Brassus, Switzerland
Founded: 1875
WebsiteLinkedIn