Senior Brand Designer

Stepful
New York
Workplace: HybridFull timeUSD 110,000 - 130,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Collaboration","Fast iteration","Project management","Translating messaging into visuals"]

Own Stepful’s applied brand across print and digital marketing surfaces, from marketing websites and landing pages to decks, one-pagers, and event collateral. Build and maintain a unified marketing design system with templates, components, and guidelines, then rebuild key marketing surfaces like stepful.com and employer-facing assets. Partner closely with Product Marketing and Growth to deliver accessible, conversion-oriented B2B materials and bring print/swag production in-house as the brand scales.

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Stepful
Stepful
1 month ago

Senior Brand Designer

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Last checked: 12 hours agoStatus: Live

Job Summary

Own Stepful’s applied brand across print and digital marketing surfaces, from marketing websites and landing pages to decks, one-pagers, and event collateral. Build and maintain a unified marketing design system with templates, components, and guidelines, then rebuild key marketing surfaces like stepful.com and employer-facing assets. Partner closely with Product Marketing and Growth to deliver accessible, conversion-oriented B2B materials and bring print/swag production in-house as the brand scales.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own Stepful’s applied brand across all marketing surfaces including websites, landing pages, decks, one-pagers, digital assets, print, swag, and event collateral.
  • •Build and maintain a unified print and digital marketing design system (templates, components, and guidelines) to enable on-brand production.
  • •Rebuild and elevate core marketing surfaces on the system, including stepful.com marketing pages, employer-facing site, sales decks, and core collateral.
  • •Partner with Product Marketing to deliver the visual form of messaging and positioning with fast turnaround on launches and campaigns.
  • •Design accessible B2B client-facing materials and build landing pages and campaign assets for paid and lifecycle marketing, collaborating with Growth on conversion experiments.

Pay and Benefits

Salary: USD 110,000 - 130,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kFsaHsaCommuter BenefitsPaid Leave

Key Requirements

  • •4+ years of brand or marketing design experience with a portfolio spanning both print and digital work.
  • •Experience architecting marketing design systems (templates, components, and guidelines), not just producing within them.
  • •Exceptional craft in typography, layout, and visual identity.
  • •Strong digital design skills, including Figma and modern web tooling (e.g., Webflow), with responsive, conversion-oriented design.
  • •Working knowledge of accessible design and WCAG 2.1 AA standards.
Experience:4+ yearsEdTechHealthcareB2BMission-driven industryPrintDigital
Skills:CollaborationFast iterationProject managementTranslating messaging into visuals
Tech Stack:FigmaWebflowWCAG 2.1 AAResponsive design

Company Brief

Stepful
Stepful provides a digital platform offering tools for habit formation, goal setting, and small daily actions to help users improve productivity, wellbeing, and long-term personal development through structured routines and tracking features.
Industry: Wellness & Preventive Health
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