Trade Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Drive and optimize trade marketing execution across Classic and 3rd Party portfolios in Africa, translating brand and commercial strategy into locally relevant activation plans. Own market performance across volume, visibility, and ROI by analyzing trends and competitor activity, adapting toolkits and promotional mechanics, and managing POS development, logistics, and trade campaign execution. Partner with Sales, marketing, and support across the Africa Hub, manage agencies and suppliers, and ensure budget discipline through pre/post ROI analysis.

Location: Johannesburg

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own the execution and continuous optimization of trade marketing plans across Classic and 3rd Party markets.
•Translate brand and commercial strategy into channel and market/brand-specific activation plans.
•Analyze market trends and competitor activity, leveraging available data to generate actionable insights for planning and prioritization.
•Lead trade campaigns, product launches, and promotional initiatives, including end-to-end POS development and in-market execution.
•Manage allocated trade marketing budgets and evaluate spend through pre/post ROI analysis to optimize future investment.

Travel: High travel

Key Requirements

•Bachelor's degree in Business, Marketing, or a related field.
•3-5 years of experience in trade marketing, preferably in the FMCG industry.
•Proven ability to manage activations and trade budgets.
•Strong analytical capability and reporting skills to translate data into actionable insights.
•Willingness to travel across Africa as required.

Experience:3-5 yearsFMCG

Education:Bachelor's in Business, Marketing, or a related field

Skills:Analytical thinkingStakeholder influenceOwnershipPlanning disciplineAccountability

Company Brief

Pernod Ricard

Industry: Food & Beverage

Website

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Pernod Ricard

2 weeks ago

Trade Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: Johannesburg

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own the execution and continuous optimization of trade marketing plans across Classic and 3rd Party markets.
•Translate brand and commercial strategy into channel and market/brand-specific activation plans.
•Analyze market trends and competitor activity, leveraging available data to generate actionable insights for planning and prioritization.
•Lead trade campaigns, product launches, and promotional initiatives, including end-to-end POS development and in-market execution.
•Manage allocated trade marketing budgets and evaluate spend through pre/post ROI analysis to optimize future investment.

Travel: High travel

Key Requirements

•Bachelor's degree in Business, Marketing, or a related field.
•3-5 years of experience in trade marketing, preferably in the FMCG industry.
•Proven ability to manage activations and trade budgets.
•Strong analytical capability and reporting skills to translate data into actionable insights.
•Willingness to travel across Africa as required.

Experience:3-5 yearsFMCG

Education:Bachelor's in Business, Marketing, or a related field

Skills:Analytical thinkingStakeholder influenceOwnershipPlanning disciplineAccountability

Company Brief

Pernod Ricard

Industry: Food & Beverage

Website