Watershed

3 months ago

Product marketing manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Product marketing manager at Watershed leads the messaging, positioning, and demand strategy for strategic product areas within a sustainability AI platform. You’ll drive adoption and customer expansion, collaborate with product, sales, and policy teams, and use AI-driven workflows to optimize GTM plans while shaping a high-performance, diverse culture.

Location: San Francisco, New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Define and implement the product marketing and launch strategy for strategic product areas, including market sizing, audience segmentation, positioning, messaging, and GTM execution
•Specialize in developing product adoption and customer expansion strategies with the customer and product organizations
•Partner closely with product, sales and policy teams to create compelling materials for sales teams and marketing campaigns
•Work with demand gen to set targets and develop demand models for product lines, analyzing performance and adapting strategy
•Report to the executive team on progress against targets with a data-driven approach and nominate strategies to optimize messaging, positioning, and GTM plans

Pay and Benefits

Salary: USD 142,600 - 195,000 annually

Key Requirements

•7+ years of B2B product marketing experience, with a strong track record for messaging, positioning, and strategies for B2B enterprise software products
•Experience developing demand models and setting targets based on strategy
•Experience driving customer expansion and adoption of new products/features
•Strong writing and storytelling skills with the ability to translate complex subjects into compelling narratives
•Comfort with using artificial intelligence in product marketing workflows and an interest in building agentic workflows

Experience:7+ yearsB2B product marketingEnterprise softwareSaaSAI workflows

Skills:CommunicationLeadershipStorytellingCollaborationProblem-solving

Tech Stack:AIData analyticsGTMDemand generationStorytelling

Company Brief

Watershed

Provides enterprise software to measure, report, and reduce greenhouse gas emissions. Watershed helps companies model emissions, set reduction targets, track progress, and purchase high-quality carbon removals and offsets.

Industry: Climate Tech

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Headquarters: San Francisco, United States

Founded: 2018

Website

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Watershed

3 months ago

Product marketing manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Location: San Francisco, New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Define and implement the product marketing and launch strategy for strategic product areas, including market sizing, audience segmentation, positioning, messaging, and GTM execution
•Specialize in developing product adoption and customer expansion strategies with the customer and product organizations
•Partner closely with product, sales and policy teams to create compelling materials for sales teams and marketing campaigns
•Work with demand gen to set targets and develop demand models for product lines, analyzing performance and adapting strategy
•Report to the executive team on progress against targets with a data-driven approach and nominate strategies to optimize messaging, positioning, and GTM plans

Pay and Benefits

Salary: USD 142,600 - 195,000 annually

Key Requirements

•7+ years of B2B product marketing experience, with a strong track record for messaging, positioning, and strategies for B2B enterprise software products
•Experience developing demand models and setting targets based on strategy
•Experience driving customer expansion and adoption of new products/features
•Strong writing and storytelling skills with the ability to translate complex subjects into compelling narratives
•Comfort with using artificial intelligence in product marketing workflows and an interest in building agentic workflows

Experience:7+ yearsB2B product marketingEnterprise softwareSaaSAI workflows

Skills:CommunicationLeadershipStorytellingCollaborationProblem-solving

Tech Stack:AIData analyticsGTMDemand generationStorytelling

Company Brief

Watershed

Industry: Climate Tech

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Headquarters: San Francisco, United States

Founded: 2018

Website