ABM Manager

Hawk
London
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Analytical skills","Strategic thinking","Written communication","Cross-functional collaboration"]

Build and run a global account-based marketing (ABM) program, combining strategic account targeting with hands-on campaign execution. Own a tiered account model, select and refine target accounts using firmographic/intent signals, and orchestrate multi-channel ABM plays across LinkedIn, display, programmatic platforms, and outbound touches. Partner with Content, Product Marketing, BDRs, and Sales to align messaging, measure engagement and pipeline impact, and optimize budgets and KPIs across tiers.

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Hawk
Hawk
1 day ago

ABM Manager

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Last checked: 36 minutes agoStatus: Live

Job Summary

Build and run a global account-based marketing (ABM) program, combining strategic account targeting with hands-on campaign execution. Own a tiered account model, select and refine target accounts using firmographic/intent signals, and orchestrate multi-channel ABM plays across LinkedIn, display, programmatic platforms, and outbound touches. Partner with Content, Product Marketing, BDRs, and Sales to align messaging, measure engagement and pipeline impact, and optimize budgets and KPIs across tiers.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define and maintain a tiered account model in partnership with Sales leadership, including selecting and reprioritizing targets using firmographic, intent, and engagement data
  • •Plan and run account-targeted advertising across LinkedIn, display, and programmatic/intent platforms matched to tiers and buying personas
  • •Brief and collaborate with Content and Product Marketing to develop account- and persona-relevant messaging and creative, including sequencing multi-channel plays
  • •Coordinate with BDRs and account executives on target accounts, timing, and messaging, and build feedback loops from sales into ABM execution
  • •Measure and report on engagement, pipeline, and KPIs by tier/account, and use results to optimize budget allocation and performance

Key Requirements

  • •3+ years in B2B ABM or account-based demand generation, ideally in SaaS, fintech, or related enterprise software categories
  • •Hands-on experience running account-targeted ads on LinkedIn Campaign Manager and/or a programmatic/display platform
  • •Working knowledge of HubSpot for segmentation, campaign execution, and reporting
  • •Experience collaborating with BDRs and sales on account selection and outreach
  • •Strong analytical and written communication skills to guide decisions and report performance to leadership
Experience:3+ yearsB2BSaaSFintechEnterprise softwareAccount-based marketing (ABM)Demand generation
Skills:Analytical skillsStrategic thinkingWritten communicationCross-functional collaboration
Tech Stack:LinkedIn Campaign ManagerProgrammaticDisplay advertisingHubSpot

Company Brief

Hawk
Hawk provides cloud‑native, explainable AI solutions for anti‑money laundering, sanctions screening and fraud prevention, helping banks, payment providers and fintechs detect financial crime in real time and reduce false positives.
Industry: RegTech
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Funding: Series C
Headquarters: Munich, Germany
Founded: 2018
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor