Head of Product Marketing (Cogentiq)

Fractal Labs
New York
Workplace: OnsiteFull timeUSD 100,000 - 150,000 annuallyFunction: Marketing & GrowthExperience: 7-10 yearsEducation: bachelorsSkills: ["Communication","Presentation","Leadership","Collaboration"]

Lead marketing strategy for Fractal’s CX product portfolio, shaping positioning, messaging, and campaigns for enterprise customers. Own end-to-end GTM, collaborate with product, sales and customer success, craft content and enablement tools, and measure ROI across marketing platforms to drive growth for AI-powered CX solutions.

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Fractal Labs
Fractal Labs
4 months ago

Head of Product Marketing (Cogentiq)

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Status: Live

Job Summary

Lead marketing strategy for Fractal’s CX product portfolio, shaping positioning, messaging, and campaigns for enterprise customers. Own end-to-end GTM, collaborate with product, sales and customer success, craft content and enablement tools, and measure ROI across marketing platforms to drive growth for AI-powered CX solutions.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop and execute comprehensive product marketing strategies for CX solutions targeting enterprise customers.
  • •Craft compelling product positioning, messaging, and value propositions for diverse enterprise personas.
  • •Conduct in-depth market research including competitor analysis, customer trends and benchmarks to inform strategy.
  • •Collaborate with cross-functional teams (product, sales, customer success) to create engaging content (blog posts, whitepapers, case studies, webinars, presentations).
  • •Lead end-to-end GTM activities for product launches, including campaign planning, execution and post-launch analysis.

Pay and Benefits

Salary: USD 100,000 - 150,000 annually
Perks:Health InsuranceDentalVisionLife Insurance401k

Key Requirements

  • •Bachelor's degree in Marketing, Business, or related field (MBA preferred).
  • •7 to 10 years of experience in product marketing for enterprise-level CX solutions.
  • •Proven ability to craft and manage product marketing strategies for complex enterprise customers.
  • •Proficiency with marketing tools such as HubSpot, Salesforce, Marketo, and Google Analytics.
  • •Experience designing and executing paid marketing campaigns across multiple platforms (web, social, search).
Experience:7-10 yearsEnterpriseCXSaaSAI
Education:Bachelor's
Skills:CommunicationPresentationLeadershipCollaboration
Tech Stack:HubSpotSalesforceMarketoGoogle Analytics

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Fractal Labs
Provides AI-driven analytics, decision intelligence, and engineering solutions to Fortune 500 companies, helping enterprises apply advanced analytics and machine learning for marketing, supply chain, finance, and customer experience transformation.
Industry: Consulting
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 2000
WebsiteLinkedIn