Director of Growth Marketing Strategy

Duolingo
New York
Full timeUSD 163,200 - 244,800 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Analytical judgment","Structured problem solving","Communication","Mentoring","Cross-functional collaboration"]

Shape and drive Duolingo’s global growth strategy for acquisition and reactivation by building frameworks to size, measure, and review growth initiatives. Partner with Growth, Performance Marketing, Product Marketing, Analytics, and international teams to pressure-test business cases, run a forum for rigorous validity checks, and turn cross-market results into actionable learning cycles. Lead and develop a small team while translating data into crisp, portfolio-level recommendations for marketing leadership.

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FursaFursa
Duolingo
Duolingo
5 days ago

Director of Growth Marketing Strategy

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Last checked: 8 hours agoStatus: Live

Job Summary

Shape and drive Duolingo’s global growth strategy for acquisition and reactivation by building frameworks to size, measure, and review growth initiatives. Partner with Growth, Performance Marketing, Product Marketing, Analytics, and international teams to pressure-test business cases, run a forum for rigorous validity checks, and turn cross-market results into actionable learning cycles. Lead and develop a small team while translating data into crisp, portfolio-level recommendations for marketing leadership.
Location: New York
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Help shape and evolve global growth strategy across acquisition and reactivation, guiding where investment should and shouldn’t go.
  • •Develop and steward frameworks to size, measure, and review growth initiatives, including KPI/attribution methodology and go/no-go and kill criteria.
  • •Partner with country marketing managers to pressure-test growth cases and align goals, budget sizing, and measurement before investment.
  • •Build entry strategy for new markets and support launch planning and early results with country teams.
  • •Manage and develop a small team, and turn cross-market results into learnings for planning cycles.

Pay and Benefits

Salary: USD 163,200 - 244,800 annually
Equity and Bonus:Equity

Key Requirements

  • •8+ years in strategic consulting, consumer strategy, growth marketing, or a related function, including shaping growth strategy for a consumer brand at scale.
  • •Track record of driving growth strategy with measurable outcomes (not only executing projects).
  • •Experience managing or developing people, or readiness to take on a first report.
  • •Deep analytical judgment in experimentation, KPI and attribution design, incrementality, and structured problem solving.
  • •Proven ability to collaborate with and influence senior cross-functional and international partners.
Experience:8+ yearsConsumer brandGrowth marketingStrategic consulting
Skills:Analytical judgmentStructured problem solvingCommunicationMentoringCross-functional collaboration
Languages:English
Tech Stack:SQL

Company Brief

Duolingo
Duolingo develops a gamified language-learning platform offering courses, practice exercises, and assessment tools for learners worldwide via web and mobile apps, using adaptive algorithms and motivational features to drive engagement and retention.
Industry: EdTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Pittsburgh, United States
Founded: 2011
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