Data Scientist - TikTok Ads, Ads Measurement, Signal and Identity

TikTok
San Jose
Workplace: OnsiteFull timeFunction: Data Science & Machine LearningExperience: 3+ yearsSkills: ["Analytical thinking","Strategic thinking","Leadership","Product sense","Cross-functional collaboration"]

Use experimental design, causal inference, and funnel analysis to help advertisers measure TikTok’s true business value. Partner with engineers and product teams to design and analyze internal or advertiser-facing experiments, validate measurement approaches, and improve signal volume, diversity, quality, and utilization. Drive product improvements for industry-leading Ads Measurement, Signals, and Identity capabilities while operating with privacy-aware measurement.

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FursaFursa
TikTok
TikTok
1 month ago

Data Scientist - TikTok Ads, Ads Measurement, Signal and Identity

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Use experimental design, causal inference, and funnel analysis to help advertisers measure TikTok’s true business value. Partner with engineers and product teams to design and analyze internal or advertiser-facing experiments, validate measurement approaches, and improve signal volume, diversity, quality, and utilization. Drive product improvements for industry-leading Ads Measurement, Signals, and Identity capabilities while operating with privacy-aware measurement.
Location: San Jose
Workplace: Onsite
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Design and analyze internal or advertiser-facing experiments and causal inference analyses to drive product improvements with cross-functional teams.
  • •Develop and validate statistically rigorous approaches to measurement challenges using in-depth data understanding.
  • •Identify opportunities to improve signal volume, diversity, quality, and utilization efficiency.
  • •Build cross-functional relationships with engineers, product managers, product marketing, and stakeholders to identify product opportunities and influence roadmaps.
  • •Support advertisers in measuring TikTok’s true business value across paid channels while complying with privacy regulations and user choices.

Key Requirements

  • •3+ years industry experience and an advanced degree in a quantitative discipline (e.g., Statistics, Economics, Computer Science) or equivalent practical experience.
  • •Extensive knowledge of statistical methodologies, especially hypothesis testing, experimental design, and causal inference.
  • •Experience querying and analyzing large datasets using SQL/Hive.
  • •Proficiency in scripting languages like Python or R for data analysis.
  • •Strong analytical and strategic thinking with demonstrated product sense and leadership.
Experience:3+ yearsDigital advertisingData analyticsPrivacy
Education:
Skills:Analytical thinkingStrategic thinkingLeadershipProduct senseCross-functional collaboration
Tech Stack:SQLHivePythonR

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn