Lead - Digital Content Strategy

On Holding
Zurich
Workplace: OnsiteFull timeFunction: Strategy & Corporate DevelopmentSkills: ["Strategic communication","Data literacy","Self-direction","Collaboration","Mentorship"]

Own end-to-end digital content architecture across major verticals, connecting complex campaign rollouts with evergreen storytelling across the site and app ecosystem. Translate content frameworks into master briefs for copywriters, production, and creative partners, and partner with Digital Product and UX to design scalable omnichannel information architecture. Build data-driven KPIs and performance frameworks using analytics tools like Amplitude to guide narrative design, while aligning cross-functionally and mentoring content specialists.

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FursaFursa
On Holding
On Holding
10 hours ago

Lead - Digital Content Strategy

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own end-to-end digital content architecture across major verticals, connecting complex campaign rollouts with evergreen storytelling across the site and app ecosystem. Translate content frameworks into master briefs for copywriters, production, and creative partners, and partner with Digital Product and UX to design scalable omnichannel information architecture. Build data-driven KPIs and performance frameworks using analytics tools like Amplitude to guide narrative design, while aligning cross-functionally and mentoring content specialists.
Location: Zurich
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Mid level

Key Responsibilities

  • •Run overarching content architecture across major verticals, connecting campaign rollouts and evergreen storytelling across the site and app ecosystem.
  • •Translate content frameworks into master briefs that define core messaging hierarchies and functional layout requirements.
  • •Partner with Digital Product and UX teams to co-create evergreen storytelling frameworks and landing page architectures.
  • •Design scalable toolkits and campaign blueprints to improve team efficiency and preserve brand consistency.
  • •Establish KPIs and content performance frameworks using product analytics tools to guide insight-driven narrative design.

Key Requirements

  • •Extensive experience driving digital content strategy, information architecture, content design, or digital editorial for a premium global brand or high-scale e-commerce platform.
  • •Deep understanding of user journeys and conversion funnels, including how copy and structural layout interact with digital product features.
  • •Strong relational communication skills to synthesize complex business goals into clear, inspiring, unambiguous briefs for creative and execution teams.
  • •Strong data literacy using product analytics tools (e.g., Amplitude) to measure content performance, set benchmarks, and turn insights into optimizations.
  • •Ability to self-direct, manage ambiguity, and prioritize high-impact initiatives in a fast-paced environment.
Experience:E-commerceDigital contentPremium brand
Skills:Strategic communicationData literacySelf-directionCollaborationMentorship
Languages:English
Tech Stack:Amplitude

Company Brief

On Holding
Designs, manufactures, and sells performance running shoes, apparel, and accessories under the On brand. Combines Swiss engineering and innovation with lifestyle design to serve runners and athletes globally through retail and direct-to-consumer channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Zurich, Switzerland
Founded: 2010
Glassdoor
Glassdoor: 4.0
WebsiteLinkedIn