Regional Marketing Specialist（South East Asia）

Binance
Singapore, Asia, Philippines
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 2+ yearsSkills: ["Emotional intelligence","Ownership","Time management","Multitasking","Organization"]

Regional Marketing Specialist responsible for executing integrated marketing campaigns, growing crypto community in South East Asia, and coordinating with cross-functional teams. You’ll manage content, social channels, events, and partnerships (KOLs/affiliates), while optimizing performance and engagement across local markets in a fast-paced startup environment.

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FursaFursa
Binance
Binance
1 year ago

Regional Marketing Specialist（South East Asia）

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Last checked: 21 hours agoStatus: Live

Job Summary

Regional Marketing Specialist responsible for executing integrated marketing campaigns, growing crypto community in South East Asia, and coordinating with cross-functional teams. You’ll manage content, social channels, events, and partnerships (KOLs/affiliates), while optimizing performance and engagement across local markets in a fast-paced startup environment.
Location: Singapore, Asia, Philippines
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Execute all marketing efforts with a hands-on approach. Work on integrated campaigns, starting with strategy and brief, and work on executing and measuring performance.
  • •Constantly work on new content, channels, creatives and other ideas for experimentation, optimization and acquisition growth.
  • •Structuring, managing and growing our community via various Local Social Channels. Increase reach, engagement and conversion through social media and content marketing strategies.
  • •Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement.
  • •Identify additional avenues to build community, KOL/Affiliates Management.

Pay and Benefits

Perks:Remote Work

Key Requirements

  • •Proven community management experience with strong ownership and emotional intelligence. Strong passion for working in a start-up environment.
  • •2+ years experience launching community initiatives (e.g. online forums, ambassador programs, event series, newsletters, social media management).
  • •1+ year experience in managing online/offline events with community engagement via Telegram or similar channels.
  • •Understanding of cryptocurrency terminologies and trends.
  • •Fluency in English is required; additional languages would be an advantage.
Experience:2+ yearsCryptocurrencyCommunity marketingStartupMarketing
Skills:Emotional intelligenceOwnershipTime managementMultitaskingOrganization
Languages:English
Tech Stack:InstagramFacebookTelegramContent marketingSocial media

Company Brief

Binance
Operates one of the world’s largest cryptocurrency exchanges, offering spot and derivatives trading, a native token (BNB), wallet services, staking, and a broad suite of crypto financial products and infrastructure.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Funding: Bootstrapped
Headquarters: George Town, Cayman Islands
Founded: 2017
WebsiteLinkedIn