CRM Manager - UK and Europe

Wise
London
Workplace: OnsiteFull timeGBP 45,000 - 65,000 annuallyFunction: Marketing & GrowthSkills: ["Customer-first mindset","Stakeholder collaboration","Ownership","Analytical thinking","Data-driven decision making"]

Own the UK & Europe CRM lifecycle strategy and execution for Wise’s B2C customer communications. Use data and insights to segment customers, localise international campaigns, and drive engagement and conversion across email, push notifications, and in-product messages. Partner with Product, Marketing, Creative, Engineering, and Analytics to deliver relevant, compliant lifecycle comms, manage email deliverability and reporting, and continuously optimise performance through A/B testing.

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FursaFursa
Wise
Wise
1 day ago

CRM Manager - UK and Europe

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Last checked: 4 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own the UK & Europe CRM lifecycle strategy and execution for Wise’s B2C customer communications. Use data and insights to segment customers, localise international campaigns, and drive engagement and conversion across email, push notifications, and in-product messages. Partner with Product, Marketing, Creative, Engineering, and Analytics to deliver relevant, compliant lifecycle comms, manage email deliverability and reporting, and continuously optimise performance through A/B testing.
Location: London
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and manage the UK & Europe CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives.
  • •Use data and insights to segment customers and tailor communications across channels for maximum relevance and impact.
  • •Collaborate with Product, Marketing, Creative, Engineering, and Analytics to align and execute campaigns across email, push notifications, and in-product messages.
  • •Design, implement, and continuously optimise lifecycle management strategies to improve long-term engagement and loyalty.
  • •Ensure compliance with CRM best practices and regulatory requirements; oversee email calendar management, deliverability, and monthly reporting.

Pay and Benefits

Salary: GBP 45,000 - 65,000 annually

Key Requirements

  • •Mid-level experience in B2C CRM with segmentation, lifecycle management, and stakeholder engagement.
  • •Proven track record delivering cross-channel lifecycle communications.
  • •Experience in end-to-end planning, development, and execution of large-scale campaigns.
  • •Strong analytical skills with a passion for leveraging data to improve performance.
  • •Ability to create and run complex A/B testing plans; ideally proficient in Braze or similar ESPs.
Experience:B2CCRMLifecycle marketing
Skills:Customer-first mindsetStakeholder collaborationOwnershipAnalytical thinkingData-driven decision making
Languages:English
Tech Stack:BrazeEmailPush notificationsIn-product messagesA/B testingSegmentationCRM

Company Brief

Wise
Wise (formerly TransferWise) is a London-based fintech that provides low-cost international money transfers, multi-currency accounts and payment infrastructure for individuals and businesses worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2011
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