Design Strategy Manager

Etihad Aviation Group
Abu Dhabi
Workplace: OnsiteFull timeFunction: Strategy & Corporate DevelopmentExperience: 7+ yearsEducation: bachelorsSkills: ["Storytelling","Articulation","Presentation","Stakeholder collaboration","Strategic thinking"]

Lead the identification and development of strategic design opportunities across the end-to-end guest journey. Translate brand strategy and guest/customer insights into experience design principles, initiatives, and implementable solutions across digital, physical, service, booking, airport, cabin, and post-flight touchpoints. Own the creation of prioritized delivery roadmaps, drive improvement in NPS and guest performance metrics, and develop new tools and governance documentation to guide product and service implementation.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Etihad Aviation Group
Etihad Aviation Group
1 day ago

Design Strategy Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Lead the identification and development of strategic design opportunities across the end-to-end guest journey. Translate brand strategy and guest/customer insights into experience design principles, initiatives, and implementable solutions across digital, physical, service, booking, airport, cabin, and post-flight touchpoints. Own the creation of prioritized delivery roadmaps, drive improvement in NPS and guest performance metrics, and develop new tools and governance documentation to guide product and service implementation.
Location: Abu Dhabi
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Translate brand into end-to-end experience design strategies across the guest journey.
  • •Create experience design principles aligned with brand positioning and hospitality philosophy.
  • •Identify experience design opportunities using guest data, insights, market analysis, and industry trends across digital, physical, and service touchpoints.
  • •Build a prioritized roadmap with delivery timelines and business impact from the experience opportunity pool.
  • •Develop opportunities into tangible solutions with implementation plans and governance documentation to improve NPS and guest performance metrics.

Key Requirements

  • •Bachelor’s degree in Design (Industrial, Interior, Transportation) with focus on user research and design strategy, or a Bachelor’s in Design Research and Strategy (or relevant experience).
  • •7+ years of experience developing experience design strategies in consultancy or in-house capacity, ideally in aviation, hospitality, or guest-experience-driven industries.
  • •Expert in storytelling and articulation of concepts.
  • •Expert in turning insights into opportunities and value-driven solutions.
  • •Strong visual, written, and verbal presentation skills, with ability to lead as a subject matter expert.
Experience:7+ yearsAviationHospitalityGuest experience-driven industriesConsulting
Education:Bachelor's in Design (Industrial, Interior, Transportation) / Design Research and Strategy
Skills:StorytellingArticulationPresentationStakeholder collaborationStrategic thinking
Languages:English (UK)

Company Brief

Etihad Aviation Group
Etihad Aviation Group (Etihad Airways) is the national airline of the UAE, operating passenger and cargo services worldwide from Abu Dhabi and providing aviation-related services across hospitality, maintenance and cargo sectors.
Industry: Airlines
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Government Funded
Headquarters: Abu Dhabi, United Arab Emirates
Founded: 2003
Glassdoor
Glassdoor: 3.6
WebsiteLinkedInGlassdoor