2 days ago

Manager, Account Based Marketing, GBM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own account-based marketing and scalable growth programs for TikTok’s managed agency portfolio within Global Business Marketing. Develop and execute strategies to increase book-of-business advertiser activation, plan TikTok-owned agency events and persona-based education, and scale matchmaking/co-growth initiatives. Drive executive engagement with Tier 1 agency leaders and collaborate cross-functionally with Sales, Marketing Solutions, PMM, Product, and regional teams to define success metrics and measure expansion and revenue impact.

Location: Los Angeles

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Drive book-of-business penetration programs to help managed agencies activate more advertisers on TikTok.
•Plan and deliver TikTok-owned agency events for product deep-dives, case studies, and APM engagement.
•Scale matchmaking and co-growth programs to facilitate agency-advertiser introductions.
•Lead executive-level engagement with MDs/Heads of Media and support Executive Councils for Tier 1 agencies.
•Collaborate with regional teams, Marketing Solutions, and Agency Sales to adapt strategies and define success metrics for expansion and revenue goals.

Key Requirements

•5+ years of experience in B2B, integrated, growth, or agency marketing, preferably in digital media/advertising/technology or platform businesses.
•Develop and execute marketing programs that drive growth, retention, and revenue expansion in partnership with sales organizations.
•Manage cross-functional programs across Sales, Product Marketing, Enablement, and regional teams in a fast-paced global environment.
•Strong project management, stakeholder communication, and execution skills.
•Use data and business metrics to guide decisions and evaluate marketing impact on activation and revenue outcomes.

Experience:5+ yearsB2BDigital mediaAdvertisingTechnologyPlatform businesses

Skills:Project managementStakeholder communicationExecutionData-driven decision-making

Tech Stack:DataBusiness metrics

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Manager, Account Based Marketing, GBM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Los Angeles

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Drive book-of-business penetration programs to help managed agencies activate more advertisers on TikTok.
•Plan and deliver TikTok-owned agency events for product deep-dives, case studies, and APM engagement.
•Scale matchmaking and co-growth programs to facilitate agency-advertiser introductions.
•Lead executive-level engagement with MDs/Heads of Media and support Executive Councils for Tier 1 agencies.
•Collaborate with regional teams, Marketing Solutions, and Agency Sales to adapt strategies and define success metrics for expansion and revenue goals.

Key Requirements

•5+ years of experience in B2B, integrated, growth, or agency marketing, preferably in digital media/advertising/technology or platform businesses.
•Develop and execute marketing programs that drive growth, retention, and revenue expansion in partnership with sales organizations.
•Manage cross-functional programs across Sales, Product Marketing, Enablement, and regional teams in a fast-paced global environment.
•Strong project management, stakeholder communication, and execution skills.
•Use data and business metrics to guide decisions and evaluate marketing impact on activation and revenue outcomes.

Experience:5+ yearsB2BDigital mediaAdvertisingTechnologyPlatform businesses

Skills:Project managementStakeholder communicationExecutionData-driven decision-making

Tech Stack:DataBusiness metrics

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn