Digital Marketing Manager, Catalogue

Sony Music
Kuala Lumpur
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4-6 yearsEducation: bachelorsSkills: ["Project management","Communication","Data-driven decision making","Campaign optimization","Campaign performance tracking"]

Develop and execute digital marketing strategies to maximize visibility, engagement, and revenue for Sony Music’s catalogue across streaming platforms and social media. Lead and optimize catalogue campaigns to increase streams and digital revenue, collaborating with artists, labels, external partners, and creative teams. Plan digital advertising, work with DSPs like Spotify, Apple Music, and YouTube, and use analytics to improve performance, reactivate catalogue content, and manage budgets.

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Sony Music
Sony Music
1 day ago

Digital Marketing Manager, Catalogue

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Develop and execute digital marketing strategies to maximize visibility, engagement, and revenue for Sony Music’s catalogue across streaming platforms and social media. Lead and optimize catalogue campaigns to increase streams and digital revenue, collaborating with artists, labels, external partners, and creative teams. Plan digital advertising, work with DSPs like Spotify, Apple Music, and YouTube, and use analytics to improve performance, reactivate catalogue content, and manage budgets.
Location: Kuala Lumpur
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and execute digital marketing strategies to promote catalogue releases across streaming platforms and social media.
  • •Manage and optimize catalogue campaigns to increase streams, engagement, and digital revenue.
  • •Collaborate with artists, label teams, and external partners to identify catalogue promotion opportunities.
  • •Plan and implement digital advertising campaigns across social media, display, and platform marketing.
  • •Analyze campaign performance and coordinate with creative teams to develop digital assets and promotional materials.

Key Requirements

  • •Bachelor's degree in Marketing, Business, Communications, or related field.
  • •Minimum 4-6 years of digital marketing experience, preferably in music, media, entertainment, advertising agencies, or similar consumer-facing industries.
  • •Strong understanding of digital platforms, streaming services, and social media marketing with audience engagement.
  • •Experience with data analytics and tracking campaign performance.
  • •Excellent project management and communication skills.
Experience:4-6 yearsMusicMediaEntertainmentAdvertisingConsumer-facing
Education:Bachelor's in Marketing, Business, Communications, or related field
Skills:Project managementCommunicationData-driven decision makingCampaign optimizationCampaign performance tracking
Languages:English
Tech Stack:SpotifyApple MusicYouTubeData analytics tools

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
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