Lead - Partner Marketing

Freshworks
San Mateo
Workplace: HybridFull timeUSD 127,500 - 157,500 annuallyFunction: Marketing & GrowthSkills: ["Strategic thinking","Execution","Cross-cultural collaboration","Project management","Analytical problem-solving"]

Drive partner-led growth across Freshworks’ Americas channel ecosystem, including resellers, VARs, and distributors in the US and LATAM. Build joint co-marketing plans, localize GTM motions for NA and LATAM markets, and run high-impact campaigns and field activations. Manage MDF strategy and reporting (MQCs, SAOs, pipeline, ROI), collaborate with Channel Sales and cross-functional partners, and represent partner marketing in QBRs.

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Freshworks
Freshworks
2 months ago

Lead - Partner Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Drive partner-led growth across Freshworks’ Americas channel ecosystem, including resellers, VARs, and distributors in the US and LATAM. Build joint co-marketing plans, localize GTM motions for NA and LATAM markets, and run high-impact campaigns and field activations. Manage MDF strategy and reporting (MQCs, SAOs, pipeline, ROI), collaborate with Channel Sales and cross-functional partners, and represent partner marketing in QBRs.
Location: San Mateo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build joint marketing plans with distributors, resellers, and VARs to drive MQCs, SAOs, and pipeline.
  • •Develop localized GTM motions for North America and LATAM markets, tailoring messaging and program assets.
  • •Advise or execute co-marketing programs (webinars, roundtables, digital campaigns, partner-led events, sponsorships).
  • •Drive through-partner marketing using campaign-in-a-box assets, content syndication, and distributor-led amplification.
  • •Manage MDF planning/approvals/ROI and track/report partner performance metrics; participate in quarterly business reviews.

Pay and Benefits

Salary: USD 127,500 - 157,500 annually
Perks:MedicalDentalVisionDisabilityLife InsuranceEquityPaid LeaveFlexible SpendingCommuter BenefitsWellness StipendAdoption LeaveParental Leave

Key Requirements

  • •6-8 years of partner marketing experience across channels, resellers, ISV/tech partnerships, and SI partnerships.
  • •Experience marketing technology and SaaS businesses.
  • •Ability to bring multiple teams together to drive co-marketing campaigns.
  • •Creative, self-driven, customer-centric mindset.
  • •Strong project management, organizational, analytical, and data/ROI-driven problem-solving skills.
Experience:SaaSTechnologyPartner marketingChannelsResellersISVSI partnerships
Skills:Strategic thinkingExecutionCross-cultural collaborationProject managementAnalytical problem-solving
Languages:English
Tech Stack:CRMMarketing automationSFDC

Company Brief

Freshworks
Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor