Creative Copywriter (North Sydney, AU)

Zurich Insurance
Australia
Workplace: HybridFull timeFunction: Content & Editorial (Writing/Editing)Skills: ["Stakeholder management","Influencing","Process management","Continuous improvement mindset","Storytelling"]

Create customer-facing copy and support Zurich’s agentic content strategy across campaigns, digital channels, policy communications, and lifecycle journeys. You’ll craft clear, engaging narratives for regulated, customer-focused environments while partnering with marketing, product, legal, risk, design, and technology. Monitor how Zurich appears on AI platforms, translate prompt insights into content opportunities, and optimize content architecture to improve AI answer accuracy and visibility.

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Zurich Insurance
Zurich Insurance
1 day ago

Creative Copywriter (North Sydney, AU)

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Create customer-facing copy and support Zurich’s agentic content strategy across campaigns, digital channels, policy communications, and lifecycle journeys. You’ll craft clear, engaging narratives for regulated, customer-focused environments while partnering with marketing, product, legal, risk, design, and technology. Monitor how Zurich appears on AI platforms, translate prompt insights into content opportunities, and optimize content architecture to improve AI answer accuracy and visibility.
Location: Australia
Workplace: Hybrid
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)

Key Responsibilities

  • •Shape Zurich’s agentic content strategy and governance within the Marketing Chapter.
  • •Monitor AI platform brand/product/topic representation and optimize content architecture, retrieval pathways, and knowledge assets for visibility and answer accuracy.
  • •Write clear, engaging customer communications across campaigns, digital channels, policy communications, and lifecycle journeys.
  • •Develop relatable narratives about life insurance using real-life examples and testimonials.
  • •Collaborate with stakeholders across marketing, product, legal, risk, design, and technology to deliver customer-focused content outcomes.

Pay and Benefits

Perks:Annual LeaveParental LeaveRemote WorkWellness Stipend

Key Requirements

  • •Demonstrated experience creating engaging customer communications, content, or copy in a regulated or customer-focused environment.
  • •Strong copywriting, editing, and storytelling skills with the ability to adapt tone for different audiences and channels.
  • •AI fluency, including expert prompting and experience building/refining content agents.
  • •Ability to manage multiple stakeholders and build strong relationships.
  • •Strong understanding of customer experience principles, content performance, and continuous improvement practices.
Skills:Stakeholder managementInfluencingProcess managementContinuous improvement mindsetStorytelling
Tech Stack:AIAgentic AIPrompting

Company Brief

Zurich Insurance
Zurich Insurance Group is a global insurance company offering a wide range of general insurance and life insurance products and services to individuals, small businesses and large corporations across multiple markets worldwide.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Zurich, Switzerland
Founded: 1872
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn