Senior Manager, US Marketing, Rare Hematology

Lead the execution of US Rare Hematology commercial marketing strategy within the Rare Hematology & Nephrology teams. Own development of unbranded and branded HCP/patient promotional tactics, manage congress planning, and coordinate launch and POA planning. Drive multichannel peer-to-peer engagement, manage promotional material timelines and reviews, and oversee agency partners, budgets, and KPI tracking. Collaborate across marketing, field, training, Procurement/Legal, and finance to hit milestones before and after launch.