Marketing Activation Manager (Martell, Mumm & Perrier Jouet)

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Last checked: 2 hours agoStatus: Live

Job Summary

Drive integrated, consumer-centric brand activation across African markets by translating brand strategy into high-quality execution across priority touchpoints. Lead ATL/BTL campaign deployment, enable locally relevant storytelling through “Be the Standout Swift,” and optimize performance using KPI measurement and data/insights. Partner with trade marketing, media, PR, influencers, and agencies, while supporting budgets and premium brand leadership for Martell and Mumm & Perrier Jouet.

Location: Johannesburg

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Translate brand strategy and objectives into integrated activation plans across African markets, including deployment of ATL/BTL campaigns (OOH, digital, social, influencer, PR).
•Enable emotionally resonant, locally relevant storytelling by translating the “Be the Standout Swift” platform into culturally resonant activations.
•Support execution and continuous optimization across priority touchpoints (ATL, BTL, digital, events, PR, CRM, on- and off-trade) in coordination with C3PM/Nigeria teams.
•Lead campaign measurement using KPIs, performance tracking, post-campaign evaluations, and data/insights sharing across Africa to evolve strategies.
•Manage agency and stakeholder collaboration, plus budget/financial management for activation spend across markets.

Key Requirements

•7–8+ years’ experience in senior brand management and/or marketing activations for FMCG/luxury goods categories.
•Proven excellence delivering integrated marketing campaigns across multiple channels (ATL/BTL and beyond).
•Experience working with agencies and cross-functional teams, with exposure to multi-market or regional roles.
•Strong understanding of consumer, shopper, and market insights, using data-driven decision making and marketing effectiveness measurement.
•Bachelor’s degree in Marketing, Business, or a related field.

Experience:7-8 yearsFMCGLuxury goodsMulti-marketRegional marketing

Education:Bachelor's in Marketing, Business

Skills:Stakeholder managementProject managementCollaborationCommercial focusCreative problem-solving

Tech Stack:CRM

Company Brief

Pernod Ricard

Industry: Food & Beverage

Website

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Pernod Ricard

3 weeks ago

Marketing Activation Manager (Martell, Mumm & Perrier Jouet)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Johannesburg

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Translate brand strategy and objectives into integrated activation plans across African markets, including deployment of ATL/BTL campaigns (OOH, digital, social, influencer, PR).
•Enable emotionally resonant, locally relevant storytelling by translating the “Be the Standout Swift” platform into culturally resonant activations.
•Support execution and continuous optimization across priority touchpoints (ATL, BTL, digital, events, PR, CRM, on- and off-trade) in coordination with C3PM/Nigeria teams.
•Lead campaign measurement using KPIs, performance tracking, post-campaign evaluations, and data/insights sharing across Africa to evolve strategies.
•Manage agency and stakeholder collaboration, plus budget/financial management for activation spend across markets.

Key Requirements

•7–8+ years’ experience in senior brand management and/or marketing activations for FMCG/luxury goods categories.
•Proven excellence delivering integrated marketing campaigns across multiple channels (ATL/BTL and beyond).
•Experience working with agencies and cross-functional teams, with exposure to multi-market or regional roles.
•Strong understanding of consumer, shopper, and market insights, using data-driven decision making and marketing effectiveness measurement.
•Bachelor’s degree in Marketing, Business, or a related field.

Experience:7-8 yearsFMCGLuxury goodsMulti-marketRegional marketing

Education:Bachelor's in Marketing, Business

Skills:Stakeholder managementProject managementCollaborationCommercial focusCreative problem-solving

Tech Stack:CRM

Company Brief

Pernod Ricard

Industry: Food & Beverage

Website