Senior Product Manager, Vertical Ads Platform - San Jose

TikTok
San Jose
Workplace: OnsiteFull timeFunction: Product ManagementExperience: 3+ yearsEducation: bachelorsSkills: ["Problem-solving","Analytical skills","Collaboration","Communication","Data-driven decision making"]

Own product strategy and execution for TikTok Ads Manager, improving the ads creation workflow and overall advertiser journey. Drive feature development for Commerce and Non-Commerce performance ad verticals by prioritizing innovative capabilities, partnering with engineering/design/data science, and using customer feedback, user research, and analytics. Stay current on ad tech trends, track key product metrics, and iterate continuously to improve usability, performance, and growth.

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FursaFursa
TikTok
TikTok
1 month ago

Senior Product Manager, Vertical Ads Platform - San Jose

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Own product strategy and execution for TikTok Ads Manager, improving the ads creation workflow and overall advertiser journey. Drive feature development for Commerce and Non-Commerce performance ad verticals by prioritizing innovative capabilities, partnering with engineering/design/data science, and using customer feedback, user research, and analytics. Stay current on ad tech trends, track key product metrics, and iterate continuously to improve usability, performance, and growth.
Location: San Jose
Workplace: Onsite
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Lead development and optimization of features within TikTok Ads Manager to improve ad creation workflow and user journey for Commerce or Non-Commerce performance ads verticals.
  • •Recommend and prioritize innovative features to improve usability and performance for these verticals.
  • •Collaborate with cross-functional teams to identify challenges, define product strategies, and set objectives aligned to advertiser needs.
  • •Leverage customer feedback, user research, and data analytics to find opportunities for growth and continuous improvement.
  • •Track and analyze key product metrics to inform product decisions and drive iterative improvements for the ads platform.

Key Requirements

  • •BA/BS degree.
  • •3+ years of experience as a Product Manager managing full product cycles and driving prioritization using customer feedback.
  • •Experience building and launching ad interfaces or platform products.
  • •Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding.
  • •Ability to collaborate cross-functionally and communicate complex product concepts to technical and non-technical stakeholders.
Experience:3+ yearsAdvertisingOnline advertisingAd techPerformance marketing
Education:Bachelor's
Skills:Problem-solvingAnalytical skillsCollaborationCommunicationData-driven decision making
Tech Stack:Ad techTikTok Ads Manager

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn