Senior CRM Lifecycle + Journeys Manager

Quince
Berlin, London, Madrid
Full timeGBP 80,000 - 90,000Function: Solutions Engineering & Sales EngineeringExperience: 6+ yearsSkills: ["Cross-functional collaboration","Detail orientation","Experimentation mindset","Statistical rigor","Problem-solving"]

Own end-to-end triggered lifecycle flows across email, SMS, push, and in-app for the UK, Germany, and France. Build the automation engine for Quince’s retention program, including welcome, abandonment, win-back, replenishment, and care journeys. Spend your first six months in Iterable and the CDP, writing flow logic, setting up data pipelines, designing experiments with strong A/B testing, and partnering with MarTech and data/tech teams to deploy AI agents and maintain identity resolution under UK/EU privacy constraints.

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FursaFursa
Quince
Quince
4 hours ago

Senior CRM Lifecycle + Journeys Manager

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Last checked: 4 hours agoStatus: Live

Job Summary

Own end-to-end triggered lifecycle flows across email, SMS, push, and in-app for the UK, Germany, and France. Build the automation engine for Quince’s retention program, including welcome, abandonment, win-back, replenishment, and care journeys. Spend your first six months in Iterable and the CDP, writing flow logic, setting up data pipelines, designing experiments with strong A/B testing, and partnering with MarTech and data/tech teams to deploy AI agents and maintain identity resolution under UK/EU privacy constraints.
Location: Berlin, London, Madrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Build, launch, and own triggered lifecycle flows for UK (July 2026), DE (October 2026), and FR (November 2026) including welcome, abandon/abandonment, post-purchase, win-back, replenishment, and care instructions.
  • •Partner with MarTech to ship AI agents and tooling that reduce work for flow build, copy, segmentation, and QA, targeting end-to-end CRM agent production by EoY1 and faster concept-to-deployment.
  • •Partner with the Data team to run a statistically sound triggered-flow testing roadmap with at least 6 A/B tests per quarter per flow per market.
  • •Build channel-cost decision logic across email, SMS, push, and in-app per flow per market.
  • •Maintain UK/EU privacy-compliant identity resolution and consent handling, including rebuilding the lifecycle layer and localizing flow content across EN-UK, DE, and FR.

Pay and Benefits

Salary: GBP 80,000 - 90,000

Key Requirements

  • •6+ years of lifecycle/CRM marketing in DTC or ecommerce, including at least 3 years owning automated/triggered flows end to end.
  • •Hands-on with Iterable (preferred) or comparable ESPs (Braze, Klaviyo, SFMC), with experience building flows in the tool.
  • •Hands-on with a CDP (Segment, mParticle, Hightouch, Census, or similar), including identity resolution and data hygiene.
  • •Experience building or deploying AI agents/LLM workflows in a marketing context, including copy/segmentation/flow logic/QA.
  • •SQL proficiency and ability to self-serve analysis in Looker, Lookr, or BigQuery, plus A/B testing rigor and UK/EU privacy/consent knowledge.
Experience:6+ yearsDTCE-commerceRetentionCRMMartechMarketing automation
Skills:Cross-functional collaborationDetail orientationExperimentation mindsetStatistical rigorProblem-solving
Tech Stack:IterableCDPBrazeKlaviyoSFMCSegmentMParticleHightouchCensusSQLLookerLookrBigQueryA/B testingGDPRPECRAI agentsLLM workflowsAttentiveApp SDK

Company Brief

Quince
Quince is a direct-to-consumer brand offering affordable, high-quality apparel, home goods, and essentials—such as cashmere, basics, and home textiles—focused on transparent sourcing and value pricing for customers.
Industry: Direct to Consumer Brands
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: San Francisco, United States
Founded: 2015
WebsiteLinkedIn