Senior Business Analyst, New verticals (Bangkok Based, relocation provided)

Agoda
Bangkok
Workplace: OnsiteFull timeFunction: Business OperationsSkills: ["Analytical skills","Strategic thinking","Ability to work independently","Organizational skills","Stakeholder management"]

Own and execute initiatives to define, launch, and grow a new B2C fintech product across markets. Use analytics to shape product customer value propositions and GTM strategy, design full-funnel optimization across acquisition to retention, and measure performance with KPIs like CAC, LTV, activation, retention, and cohorts. Build dashboards, collaborate with product design and marketing to refine journeys and messaging, and partner with fintech/legal/compliance to ensure accurate, compliant communications.

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FursaFursa
Agoda
Agoda
2 days ago

Senior Business Analyst, New verticals (Bangkok Based, relocation provided)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live
Reposted: similar role first listed 2 weeks ago

Job Summary

Own and execute initiatives to define, launch, and grow a new B2C fintech product across markets. Use analytics to shape product customer value propositions and GTM strategy, design full-funnel optimization across acquisition to retention, and measure performance with KPIs like CAC, LTV, activation, retention, and cohorts. Build dashboards, collaborate with product design and marketing to refine journeys and messaging, and partner with fintech/legal/compliance to ensure accurate, compliant communications.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations
Seniority: Mid level

Key Responsibilities

  • •Define product customer value proposition and GTM strategy for new verticals across markets.
  • •Design full-funnel optimization strategy using key business metrics across acquisition, activation, transaction growth, loyalty top-ups, and customer engagement.
  • •Launch and optimize marketing channels (e.g., paid search, app campaigns, affiliates) and performance campaigns.
  • •Collaborate with product and design to shape onboarding, in-app messaging, and key user journeys.
  • •Build and continuously improve dashboards, reporting, and processes; coordinate with fintech, legal, and compliance to ensure messaging is accurate and compliant.

Key Requirements

  • •3+ years running strategic initiatives in e-commerce, consulting, OTA, and/or fintech.
  • •Strong analytical skills with comfort working with metrics such as CAC, LTV, activation, retention, payback, and cohorts.
  • •Ability to pull and analyze data using SQL and/or self-serve BI tools.
  • •Entrepreneurial/builder mindset to operate in ambiguity, set up new processes, and figure things out without a playbook.
  • •Excellent communication and stakeholder management skills, working across multiple teams and departments.
Experience:FintechE-commerceOTAPerformance marketingAffiliate marketing
Skills:Analytical skillsStrategic thinkingAbility to work independentlyOrganizational skillsStakeholder management
Languages:English
Tech Stack:SQLSelf-serve BI toolsTableauPower BIMicrosoft SQL ServerPythonRPandasMachine LearningArtificial IntelligenceData visualizationDashboardsBusiness intelligence (BI)

Company Brief

Agoda
Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2005
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn