Product Marketing Lead

Goodfire
San Francisco
Workplace: OnsiteFull timeUSD 200,000 - 375,000 annuallyFunction: Marketing & GrowthSkills: ["Communication","Presentation","Strategic thinking","Storytelling"]

Define and communicate the value of an interpretability platform to highly technical AI researchers, engineers, and leaders. Own messaging, position Goodfire in the AI tooling market, lead product launches, and build market intelligence to shape go-to-market strategy. Translate frontier science into compelling value props for Heads of AI, CTOs, and research leaders across organizations building cutting-edge models.

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Goodfire
Goodfire
5 months ago

Product Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 minutes agoStatus: Live

Job Summary

Define and communicate the value of an interpretability platform to highly technical AI researchers, engineers, and leaders. Own messaging, position Goodfire in the AI tooling market, lead product launches, and build market intelligence to shape go-to-market strategy. Translate frontier science into compelling value props for Heads of AI, CTOs, and research leaders across organizations building cutting-edge models.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own positioning, messaging, and narrative: define how Goodfire and our platform are understood in market.
  • •Shape the category: establish an interpretability platform as a must-have capability in the AI stack through thought leadership, content, and strategic communications
  • •Drive product launches: plan and execute launches that generate awareness and pipeline, from major research milestones to new platform capabilities
  • •Build deep market intelligence: develop a rigorous understanding of the competitive landscape, buyer needs, and emerging use cases across verticals — and translate those insights into product and go-to-market strategy
  • •Create sales enablement and field materials: arm our forward-deployed team with the positioning, demos, case studies, and collateral they need to win technical buyers

Pay and Benefits

Salary: USD 200,000 - 375,000 annually
Equity and Bonus:Equity

Key Requirements

  • •Strong ability to translate highly technical concepts into clear, compelling narratives for deeply technical audiences (researchers, ML engineers, Heads of AI).
  • •Strong strategic instincts and the ability to build a go-to-market playbook from scratch in a fast-moving, ambiguous environment.
  • •Experience speaking to deeply technical buyers at AI labs, frontier model companies, or research-driven organizations.
  • •Scrappiness, speed, and a bias toward action. You ship, measure, and iterate — not deck-build.
Experience:AIInterpretabilityResearch
Skills:CommunicationPresentationStrategic thinkingStorytelling
Languages:English

Company Brief

Goodfire
Goodfire builds AI-powered developer and business tools to help teams generate, integrate, and deploy custom large-language-model applications. Their platform focuses on simplifying prompt engineering, model orchestration, and secure data connectivity for enterprise AI workflows.
Industry: Developer Tools
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