Manager, Lifecycle Copywriter

Visa
California
Workplace: HybridFull timeFunction: Content & Editorial (Writing/Editing)Skills: ["Communication","Editing","Collaboration","Leadership","Quality focus"]

Manage lifecycle copywriting for customer communications, leading the creation and continuous improvement of messaging across key lifecycle moments. Partner with cross-functional teams to translate customer insights and campaign goals into clear, on-brand copy that improves engagement and outcomes. Provide direction, review, and coaching for copy deliverables, ensuring quality, consistency, and measurable performance across channels.

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FursaFursa
Visa
Visa
3 days ago

Manager, Lifecycle Copywriter

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Manage lifecycle copywriting for customer communications, leading the creation and continuous improvement of messaging across key lifecycle moments. Partner with cross-functional teams to translate customer insights and campaign goals into clear, on-brand copy that improves engagement and outcomes. Provide direction, review, and coaching for copy deliverables, ensuring quality, consistency, and measurable performance across channels.
Location: California
Workplace: Hybrid
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Manager level

Key Responsibilities

  • •Lead lifecycle copywriting efforts for customer communications across key lifecycle moments.
  • •Set direction and review copy deliverables to ensure brand consistency and editorial quality.
  • •Partner with cross-functional teams to align messaging with customer insights and campaign goals.
  • •Oversee execution and iterative optimization of lifecycle messaging based on performance learnings.
  • •Manage, coach, and develop copywriting contributors as needed to deliver high-quality work.

Key Requirements

  • •Proven experience leading lifecycle or CRM copywriting programs and delivering customer-facing messaging.
  • •Strong editorial skills, including grammar, tone, and consistency across campaigns.
  • •Ability to translate customer needs, insights, and objectives into effective copy.
  • •Experience collaborating with cross-functional teams to plan, execute, and optimize messaging.
  • •Experience managing and reviewing copy deliverables and providing coaching or feedback.
Experience:Customer communicationsCRMLifecycle marketing
Skills:CommunicationEditingCollaborationLeadershipQuality focus

Company Brief

Visa
Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1958
Glassdoor
Glassdoor: 3.8
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