Apptega

3 months ago

Senior Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 16 hours agoStatus: Live

Job Summary

Strategic, hands-on Senior Product Marketing Manager responsible for messaging, positioning, and demand generation across Apptega’s cybersecurity and GRC platform. Own content strategy, collaborate with product and sales, and lead go-to-market initiatives and partner enablement to differentiate in a crowded market and accelerate pipeline growth.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own product marketing, messaging, positioning across products, personas, and segments; translate capabilities into differentiated stories and ROI value props
•Lead content strategy across the funnel and develop high-impact materials across formats (web, email, sales collateral, webinars)
•Own demand generation strategy in partnership with external agencies; manage agency priorities and performance
•Develop sales and partner enablement materials to drive pipeline and revenue; tailor assets for MSPs/MSSPs/VARs and channel partners
•Lead go-to-market planning and execution for product launches, aligning with sales, product, and leadership priorities

Key Requirements

•Strong background in product marketing, ideally in cybersecurity, SaaS, or GRC
•Experience owning or heavily contributing to content strategy and creation
•Familiarity with demand generation, including working with external agencies (SEO, paid, web)
•Experience supporting or selling through channel/partner ecosystems (MSP, MSSP, VAR, TSD, etc.)
•Exceptional storyteller and communicator across formats (written, visual, verbal)

Experience:CybersecuritySaaSGRC

Skills:CommunicationStorytellingCollaborationData-drivenProject management

Languages:English

Tech Stack:SEOPaid mediaWebContent managementCRM

Company Brief

Apptega

Provides an end-to-end cybersecurity compliance platform that helps organizations and MSSPs build, manage and report cybersecurity and compliance programs across frameworks like SOC 2, PCI, HIPAA and ISO.

Industry: RegTech

Company Size: Medium (51 to 250 employees)

Growth: Scaleup

Funding: Private Equity Backed

Headquarters: Atlanta, United States

Founded: 2017

Glassdoor: 4.6

Website LinkedIn Glassdoor

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Apptega

3 months ago

Senior Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 16 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own product marketing, messaging, positioning across products, personas, and segments; translate capabilities into differentiated stories and ROI value props
•Lead content strategy across the funnel and develop high-impact materials across formats (web, email, sales collateral, webinars)
•Own demand generation strategy in partnership with external agencies; manage agency priorities and performance
•Develop sales and partner enablement materials to drive pipeline and revenue; tailor assets for MSPs/MSSPs/VARs and channel partners
•Lead go-to-market planning and execution for product launches, aligning with sales, product, and leadership priorities

Key Requirements

•Strong background in product marketing, ideally in cybersecurity, SaaS, or GRC
•Experience owning or heavily contributing to content strategy and creation
•Familiarity with demand generation, including working with external agencies (SEO, paid, web)
•Experience supporting or selling through channel/partner ecosystems (MSP, MSSP, VAR, TSD, etc.)
•Exceptional storyteller and communicator across formats (written, visual, verbal)

Experience:CybersecuritySaaSGRC

Skills:CommunicationStorytellingCollaborationData-drivenProject management

Languages:English

Tech Stack:SEOPaid mediaWebContent managementCRM

Company Brief

Apptega

Industry: RegTech

Company Size: Medium (51 to 250 employees)

Growth: Scaleup

Funding: Private Equity Backed

Headquarters: Atlanta, United States

Founded: 2017

Glassdoor: 4.6

Website LinkedIn Glassdoor