Senior Marketing Executive

Informa
Kuala Lumpur
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3-4 yearsEducation: bachelorsSkills: ["Communication","Presentation","Self-motivation","Initiative","Multi-tasking"]

Own the production of trade show marketing materials and drive end-to-end multi-channel, cross-device campaigns. Plan and execute campaigns by proposition to meet performance metrics such as acquisition, engagement, retention, brand awareness, and new proposition goals. Define measurable customer journeys with internal creative and marketing teams, manage timelines and budgets, and ensure campaign tracking, attribution, and optimization using audience insights and digital marketing channels.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Informa
Informa
19 hours ago

Senior Marketing Executive

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Own the production of trade show marketing materials and drive end-to-end multi-channel, cross-device campaigns. Plan and execute campaigns by proposition to meet performance metrics such as acquisition, engagement, retention, brand awareness, and new proposition goals. Define measurable customer journeys with internal creative and marketing teams, manage timelines and budgets, and ensure campaign tracking, attribution, and optimization using audience insights and digital marketing channels.
Location: Kuala Lumpur
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Produce trade show marketing materials.
  • •Develop and execute comprehensive, multi-channel and cross-device marketing campaigns with campaign planning and delivery of metrics.
  • •Translate marketing strategies into execution metrics including acquisition, engagement, retention, brand awareness, and innovation targets.
  • •Implement content strategy with marketing and creative teams to define content and measurable customer journeys for optimization and ROI.
  • •Manage project timelines/budgets and ensure visibility, tracking, and channel attribution across campaigns.

Pay and Benefits

Perks:Private MedicalEap AssistanceHealth InsuranceAnnual LeaveBirthday LeaveVolunteer TimeVolunteer Match

Key Requirements

  • •Degree in Business, Communications, or Marketing discipline (or equivalent practical experience).
  • •Minimum 3-4 years leading or executing marketing campaigns for projects/events/products, including organic and paid campaigns.
  • •Excellent English language proficiency plus strong verbal and written communication skills, including presentation skills.
  • •Effective knowledge of digital marketing channels including web, social media, web analytics, email marketing systems, and database management systems.
  • •Creative mindset for content creation and strong ability to multitask with flawless execution.
Experience:3-4 yearsEventsMarketing campaignsTrade shows
Education:Bachelor's in Business, Communications, or Marketing
Skills:CommunicationPresentationSelf-motivationInitiativeMulti-tasking
Languages:English
Tech Stack:LinkedIn LearningWeb analyticsEmail marketingSocial mediaDatabase management

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn