Manager, Theatrical Marketing

Sony Pictures
San Juan
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3-5 yearsEducation: bachelorsSkills: ["Project management","Organizational skills","Independent work","Communication","Relationship-building"]

Lead localized theatrical marketing in Puerto Rico, planning, executing, and measuring integrated campaigns across traditional and digital media. Serve as the primary studio representative, building partnerships with media, agencies, influencers, exhibitors, and promotional stakeholders. Oversee publicity, promotions, social media, budget and campaign spend management, and use market intelligence and box office performance analysis to optimize results.

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Sony Pictures
Sony Pictures
1 month ago

Manager, Theatrical Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 29 days agoStatus: Live

Job Summary

Lead localized theatrical marketing in Puerto Rico, planning, executing, and measuring integrated campaigns across traditional and digital media. Serve as the primary studio representative, building partnerships with media, agencies, influencers, exhibitors, and promotional stakeholders. Oversee publicity, promotions, social media, budget and campaign spend management, and use market intelligence and box office performance analysis to optimize results.
Location: San Juan
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute localized marketing strategies for theatrical releases in Puerto Rico aligned with global objectives.
  • •Plan, implement, and monitor integrated advertising campaigns across traditional and digital media.
  • •Lead local publicity and promotional efforts, including partnerships, contests, events, and social media management.
  • •Manage marketing budgets, forecasts, purchase orders, invoices, and campaign expenditures with cost control.
  • •Coordinate theatrical marketing operations logistics and partner with Finance for reporting, reconciliations, and vendor payments.
Travel: Low travel

Key Requirements

  • •Bachelor’s degree in Marketing, Communications, Cinema, or related field.
  • •3–5 years of progressive experience in marketing or promotions.
  • •Experience managing integrated marketing campaigns from planning through execution.
  • •Experience managing external agencies, vendors, and cross-functional projects.
  • •Fluency in English and Spanish (written and verbal).
Experience:3-5 years
Education:Bachelor's in Marketing, Communications, Cinema, or a related field
Skills:Project managementOrganizational skillsIndependent workCommunicationRelationship-building
Languages:EnglishSpanish
Tech Stack:Microsoft Office SuiteSAPPurchase order systemSocial media platformsMarketing analytics tools

Company Brief

Sony Pictures
Sony Pictures is a major film and television studio producing, financing, acquiring, and distributing motion pictures, television programming, and digital content globally across multiple labels and platforms.
Industry: Film & Television
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Culver City, United States
Founded: 1987
WebsiteLinkedIn