Manager, Digital Personalization

Avantor
United States
Workplace: RemoteFull timeUSD 97,500 - 156,975 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["People leadership","Cross-functional collaboration","Project management","Communication","Problem-solving"]

Lead the development, execution, and optimization of personalized digital experiences to drive engagement, conversion, and growth. Manage a team of personalization coordinators and oversee planning, experimentation, and campaign delivery across SEO, SEM, social, email, and mobile initiatives. Partner with Web, Content, Design, Demand Generation, and Analytics teams to integrate Adobe Target, define success metrics, and continuously improve targeting, performance, and reporting frameworks.

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Avantor
Avantor
1 week ago

Manager, Digital Personalization

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Last checked: 11 hours agoStatus: Live

Job Summary

Lead the development, execution, and optimization of personalized digital experiences to drive engagement, conversion, and growth. Manage a team of personalization coordinators and oversee planning, experimentation, and campaign delivery across SEO, SEM, social, email, and mobile initiatives. Partner with Web, Content, Design, Demand Generation, and Analytics teams to integrate Adobe Target, define success metrics, and continuously improve targeting, performance, and reporting frameworks.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Manage and mentor personalization coordinators, including goal setting and performance development.
  • •Oversee personalization campaign planning and execution, including experiments and roadmap prioritization with stakeholders.
  • •Develop personalization strategies aligned to customer journeys, demand generation campaigns, and site optimization goals.
  • •Build and launch personalized experiences with Adobe Target using audience segmentation, rules-based targeting, and A/B or multivariate testing.
  • •Analyze performance data, define success metrics with analytics teams, and continually optimize based on insights and trends.

Pay and Benefits

Salary: USD 97,500 - 156,975 annually
Perks:Health InsuranceDentalVision401kPaid LeaveParental LeaveEquity

Key Requirements

  • •Bachelor’s degree in Marketing, Data Science, Management Information Systems (MIS), or Computer Science.
  • •5+ years of digital marketing, personalization, conversion optimization, or web experimentation experience.
  • •At least 2+ years in a people leadership position.
  • •Hands-on experience with Adobe Target (Experience Targeting, A/B testing, Recommendations, Automated Personalization).
  • •Proficiency with web analytics tools such as Adobe Analytics, Google Analytics, or Looker Studio, plus experience partnering with data/technical teams.
Experience:5+ yearsDigital marketingPersonalizationConversion optimizationWeb experimentationDemand generationPerformance marketing
Education:Bachelor's in Marketing, Data Science, Management Information Systems (MIS), Computer Science
Skills:People leadershipCross-functional collaborationProject managementCommunicationProblem-solving
Tech Stack:Adobe TargetAdobe AnalyticsGoogle AnalyticsLooker StudioHTMLCSSA/B testingMultivariate testingSEOSEMEmail marketingMobile marketing

Company Brief

Avantor
Provides mission-critical products and services to support life sciences, advanced technologies, and applied materials customers worldwide, including lab supplies, chemical reagents, equipment, and supply chain solutions.
Industry: Wholesale & Distribution
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Radnor, United States
WebsiteLinkedIn